Curious why the M is an Exception at my Local Dealer

radiofrequency · 05-25-2015, 10:21 AM

My local dealer sends coupons to me on a fairly regular basis. I have purchased four vehicles from them, and overall, they do an exceptional job in my experience, over the past seven years. I am always curious why the "M" models are always excluded from any of the coupon related service offerings. Just from a business perspective, it would be, IMHO, a good relationship builder to have your loyal M customers treated in the same way that you treat all of your other BMW Owners. This exclusionary marketing tactic does not make me feel special, in fact, it makes me feel like they want to charge me more for everything just because I own an M. Of the seven BMW's I've purchased over the past twenty years, all have been acquired and serviced at a BMW dealer. My current M is the only M car I have ever owned. It would be really nice to be included in these coupon events in the future. I hope that someone from BMW of Murray is reading this post.

M3AG · 05-25-2015, 10:33 AM

BMW marketing cheapskates with low option/CPO 3 series and they need the coupon to bring them to dealer for service rather than losing them to local shop. If you willing to pay extra for M then you're not the coupon type.

Wilsel · 05-25-2015, 10:40 AM

I think it has more to do with parts prices. You'll never see a $45 oil change special for a ///M because even the dealer pays more than that for the oil and filter.

WingZeroX5 · 05-25-2015, 10:47 AM

I do all that by myself and the total cost is about $60

Park2670 · 05-25-2015, 10:58 AM

Agreed. I used to work for this dealership, M oil changes cost more. But they will still work with you I bet.

Good to see another Utah owner on the boards. Reach out if you ever want some mods done, or coding.

bkdore · 05-25-2015, 12:02 PM

Quote:

Originally Posted by WingZeroX5

I do all that by myself and the total cost is about $60

What oil are you using?

Flying Ace · 05-25-2015, 12:23 PM

Quote:

Originally Posted by WingZeroX5

I do all that by myself and the total cost is about $60

Only if you use M1

radiofrequency · 05-25-2015, 01:28 PM

Quote:

Originally Posted by Wilsel

I think it has more to do with parts prices. You'll never see a $45 oil change special for a ///M because even the dealer pays more than that for the oil and filter.

Agreed, but how about they use the oil change as a loss leader for the M? If I am sitting there waiting for my oil to be changed, I might just buy something? It would give them an opportunity to sell something to me such as Extended Warranty, tires, wheels or that nice M apparel they have in their retail store.

WingZeroX5 · 05-25-2015, 01:54 PM

Quote:

Originally Posted by Flying Ace

Only if you use M1

Quote:

Originally Posted by bkdore

What oil are you using?

Actually I've never used M1

60k, Pennzoil Platinum w/ pure plus 5w-30
65k, Pennzoil Ultra Platinum w/ pure plus, 0w-40
70k, Shell Rotella T6
75k, back to ultra platinum

Currently at 77k
So far, with ~20k miles in 9months of ownership since this 2nd M3, I've driven twice to Florida, around the northeast, periodic trips to/from New England, and commutes to/from LI/NYC/NJ

I got the oil filters (WIX 57997) cheap, for about $9 shipped
T6's are $20/jug and $25 for Pennzoil Platinum 5w-30 5qt at walmart
Pennzoil Ultra Platinum, I got them on sale with $7 instant coupon from Amazon ~$36 per box

Alohaaaaa · 05-25-2015, 11:46 PM

Costs me about $80 to do an oil change, and I work in an indy.

I use Liqui-Moly 10W-60 GT1 though.

MrPrena · 05-26-2015, 12:01 AM

I got the same email coupon from BMW Murray of Denver. That is where I did my last oil change. Thanks to great DIY section, I am going to do my own oil change from now on.

I am seriously considering M1 0w-40.

Webb70 · 05-26-2015, 07:44 PM

Quote:

Originally Posted by WingZeroX5

Actually I've never used M1

60k, Pennzoil Platinum w/ pure plus 5w-30
65k, Pennzoil Ultra Platinum w/ pure plus, 0w-40
70k, Shell Rotella T6
75k, back to ultra platinum

Currently at 77k
So far, with ~20k miles in 9months of ownership since this 2nd M3, I've driven twice to Florida, around the northeast, periodic trips to/from New England, and commutes to/from LI/NYC/NJ

I got the oil filters (WIX 57997) cheap, for about $9 shipped
T6's are $20/jug and $25 for Pennzoil Platinum 5w-30 5qt at walmart
Pennzoil Ultra Platinum, I got them on sale with $7 instant coupon from Amazon ~$36 per box

Wow !
Thats a lot of different oils ..... 5W-30 ? really ??

I only use Liqi-moly 10W - 60.

WingZeroX5 · 05-26-2015, 11:22 PM

Quote:

Originally Posted by Webb70

Quote:

Originally Posted by WingZeroX5

Actually I've never used M1

60k, Pennzoil Platinum w/ pure plus 5w-30
65k, Pennzoil Ultra Platinum w/ pure plus, 0w-40
70k, Shell Rotella T6
75k, back to ultra platinum

Currently at 77k
So far, with ~20k miles in 9months of ownership since this 2nd M3, I've driven twice to Florida, around the northeast, periodic trips to/from New England, and commutes to/from LI/NYC/NJ

I got the oil filters (WIX 57997) cheap, for about $9 shipped
T6's are $20/jug and $25 for Pennzoil Platinum 5w-30 5qt at walmart
Pennzoil Ultra Platinum, I got them on sale with $7 instant coupon from Amazon ~$36 per box

Wow !
Thats a lot of different oils ..... 5W-30 ? really ??

I only use Liqi-moly 10W - 60.

Yeah, got paranoid about the bearings thread, so tried it out. Burned too quickly so switched to heavier weight. Then finally settled on pennzoil 0w40

to///m · 05-27-2015, 10:50 AM

Quote:

Originally Posted by WingZeroX5

Actually I've never used M1

60k, Pennzoil Platinum w/ pure plus 5w-30

Currently at 77k
So far, with ~20k miles in 9months of ownership since this 2nd M3, I've driven twice to Florida, around the northeast, periodic trips to/from New England, and commutes to/from LI/NYC/NJ

I got the oil filters (WIX 57997) cheap, for about $9 shipped
T6's are $20/jug and $25 for Pennzoil Platinum 5w-30 5qt at walmart
Pennzoil Ultra Platinum, I got them on sale with $7 instant coupon from Amazon ~$36 per box

My guess is this is more that 50% why there are bearing issues

Ezio · 05-27-2015, 11:00 AM

Quote:

Originally Posted by to///m

My guess is this is more that 50% why there are bearing issues

burtonsbs5114 · 05-27-2015, 11:32 AM

The recommended 10w60 oil, either the TWS or Shell will cost you about $13-15 per liter, and the car takes 9 liters. Then add onto that the cost of the filer and labor. You may be able to work out a little bit of a deal, but no way you're going to get it for $80.00.

to///m · 05-27-2015, 12:05 PM

Quote:

Originally Posted by Ezio

I hope you understood what I meant...

I think 50% of the people who have a "bearing issue" is because of a history of improper oil service.

Sorry to derail

SunnyD · 05-27-2015, 12:08 PM

I'd like to see the correlation between rod bearing issues and viscosity of motor oil used and frequency of oil changes.

Edward · 05-27-2015, 01:09 PM

Quote:

Originally Posted by to///m

My guess is this is more that 50% why there are bearing issues

Seriously. 30 weight?

It's almost common sense that the much thinner 30 w.....

nevermind. this is a futile. I literally cannot continue typing in this thread.

I'll never buy a used high performance car because of people like this guy.

Sered · 05-27-2015, 01:24 PM

Quote:

Originally Posted by Edward

Seriously. 30 weight?

It's almost common sense that the much thinner 30 w.....

nevermind. this is a futile. I literally cannot continue typing in this thread.

I'll never buy a used high performance car because of people like this guy.

Agreed. The dude tried to be snarky and came off like a fucking idiot. Typical armchair BMW owner though. Probably can't change his own oil.

utah_ee · 05-27-2015, 01:29 PM

Agree with OP! Also have received the coupons that preclude M vehicles, they go straight to junk mail now, lol!

In my experience with our local dealership, they don't reward those with typically deeper pockets with any special treatment. Rather, they gouge the M owners especially once out of warranty. Needless to say, I am no longer a customer of theirs and would not reward them with my patronage.

Ezio · 05-27-2015, 01:38 PM

Quote:

Originally Posted by to///m

Quote:

Originally Posted by Ezio

I hope you understood what I meant...

I think 50% of the people who have a "bearing issue" is because of a history of improper oil service.

Sorry to derail

I got you bud

05-25-2015, 10:21 AM	#1
radiofrequency Field Marshall 307 Rep 515 Posts Drives: 2018 M4 ZCP, 2021 M2 Comp Join Date: Jun 2007 Location: Somewhere in Africa iTrader: (0)	Curious why the M is an Exception at my Local Dealer My local dealer sends coupons to me on a fairly regular basis. I have purchased four vehicles from them, and overall, they do an exceptional job in my experience, over the past seven years. I am always curious why the "M" models are always excluded from any of the coupon related service offerings. Just from a business perspective, it would be, IMHO, a good relationship builder to have your loyal M customers treated in the same way that you treat all of your other BMW Owners. This exclusionary marketing tactic does not make me feel special, in fact, it makes me feel like they want to charge me more for everything just because I own an M. Of the seven BMW's I've purchased over the past twenty years, all have been acquired and serviced at a BMW dealer. My current M is the only M car I have ever owned. It would be really nice to be included in these coupon events in the future. I hope that someone from BMW of Murray is reading this post. Attached Images
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05-25-2015, 10:33 AM	#2
M3AG First Lieutenant 22 Rep 369 Posts Drives: 2013 E92 M3 ZCP, 6MT Join Date: Oct 2012 Location: Gatineau iTrader: (0)	BMW marketing cheapskates with low option/CPO 3 series and they need the coupon to bring them to dealer for service rather than losing them to local shop. If you willing to pay extra for M then you're not the coupon type.
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05-25-2015, 10:40 AM	#3
Wilsel Private First Class 22 Rep 184 Posts Drives: Currently seeking Join Date: May 2014 Location: Atlanta iTrader: (0)	I think it has more to do with parts prices. You'll never see a $45 oil change special for a ///M because even the dealer pays more than that for the oil and filter.
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05-25-2015, 10:47 AM	#4
WingZeroX5 Colonel 766 Rep 2,361 Posts Drives: F80 / F30 Join Date: Mar 2010 Location: New Hampshire iTrader: (14)	I do all that by myself and the total cost is about $60
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05-25-2015, 10:58 AM	#5
Park2670 General 355 Rep 18,218 Posts Drives: Tesla Model 3 Join Date: Jan 2006 Location: UTAH iTrader: (8)	Agreed. I used to work for this dealership, M oil changes cost more. But they will still work with you I bet. Good to see another Utah owner on the boards. Reach out if you ever want some mods done, or coding. __________________
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05-25-2015, 11:46 PM	#10
Alohaaaaa Captain 58 Rep 791 Posts Drives: 2011 550xi Join Date: Jan 2014 Location: Calgary, AB iTrader: (0) Garage List 2008 BMW 135i [0.00] 2012 BMW E92 M3 ZCP [10.00]	Costs me about $80 to do an oil change, and I work in an indy. I use Liqui-Moly 10W-60 GT1 though. __________________ 2017 Nitro Blue Ford Focus RS 2008 Sparkling Grey Metallic 135i 6MT - JB4 G5 - MHD Race BEF - N54Tuning DP's - ER Chargepipe/w HKS SSQV - Coolingmist Progressive Meth - MMP Hot Side Inlets - AFE Exhaust - Seconday Cat Delete - AMS FMIC - BMS Catch Can - Rob Beck PCV - LUX 160 AE
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05-26-2015, 12:01 AM	#11
MrPrena Captain 1588 Rep 803 Posts Drives: BMW Hyundai Nissan Join Date: Jan 2014 Location: TB iTrader: (0)	I got the same email coupon from BMW Murray of Denver. That is where I did my last oil change. Thanks to great DIY section, I am going to do my own oil change from now on. I am seriously considering M1 0w-40. __________________ Beware of Jeff Oliver the fraud at Highland Expedition Outfitters (aka HEO or HEOutfitters) located in Cosby TN.
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05-27-2015, 11:32 AM	#16
burtonsbs5114 Major 368 Rep 1,198 Posts Drives: 2021 F87 M2c. LBB, 6mt Join Date: Nov 2014 Location: Fort Lauderdale, FL iTrader: (0) Garage List 2006 MV Agusta Burt ... [0.00] 2012 Trek Madone 6. ... [0.00] 2008 BMW e93 M3 [0.00]	The recommended 10w60 oil, either the TWS or Shell will cost you about $13-15 per liter, and the car takes 9 liters. Then add onto that the cost of the filer and labor. You may be able to work out a little bit of a deal, but no way you're going to get it for $80.00. __________________ 2021 F87 M2c. Long Beach Blue over black with blue stitching. 6mt, executive package, slick top.
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05-27-2015, 12:08 PM	#18
SunnyD Major 452 Rep 1,289 Posts Drives: M4 GTS Join Date: Dec 2006 Location: Long Beach, CA iTrader: (0)	I'd like to see the correlation between rod bearing issues and viscosity of motor oil used and frequency of oil changes. __________________ '16 ///M4 GTS '11.75 ///E90 M3 ZCP \| DCT '06 ///M5 \| SMG - Gone '98 ///M3 \| 5MT - Gone '07 ///M Coupe \| 6MT - Gone
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05-27-2015, 01:29 PM	#21
utah_ee Private 6 Rep 91 Posts Drives: '08 M3 Sedan 6M Join Date: Apr 2012 Location: Utah iTrader: (0)	Agree with OP! Also have received the coupons that preclude M vehicles, they go straight to junk mail now, lol! In my experience with our local dealership, they don't reward those with typically deeper pockets with any special treatment. Rather, they gouge the M owners especially once out of warranty. Needless to say, I am no longer a customer of theirs and would not reward them with my patronage.
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