05-14-2015, 11:55 AM | #1 |
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Emulating the 1M sobriety success formula with the M2
Look at the past to be inspired for the future:
The 1M impromptu factor turned out to work wonders, ///Magic, if you like. Lack of time and money avoided analysis paralysis. Just think out of the box (or at least less conventional), rely on existing excellence and move on with the 'rebel'-ish "Pyrat" project to meet the swiftly approaching deadline. Though substantial time and budget resources encompass the risk of weak sauce as final result (due to over-analysis and too many cooks spoiling the broth), it seems that BMW adopts the strategy to try emulating the 1M sobriety success formula by using several ingredients of it. Less is more (exclusive) - take it or leave it - get it ///My way. That ain't merely a benefit for marketing purposes, but it equally effectively reduces production costs/time and allows more price-point flexibility. As there is quite some competition for this type of car outside BMW, as well as inside BMW (M235i (M240i)/M3/M4), create a league of its own. This also helps to steer clear from the 'Buridan's Ass Paradox' that would keep customers on the fence (hesitation) or leave (disappointment). For the record, Dackelone reported the following 1M info he learned during a BMW M Studio Tour at M HQ: "BMW 1MAdditional 1M trivia, potentially inspiring BMW M for determining its M2 strategy:
http://www.1addicts.com/forums/showp...30&postcount=4 http://www.1addicts.com/forums/showthread.php?t=841751
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05-14-2015, 12:46 PM | #2 |
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Nice work thanks! Oddly wasn't into the M much at all back then, so missed out on the hype. Let's see how this M2 shapes up.
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05-14-2015, 01:22 PM | #3 |
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Thanks for putting all of this together in one place! Good information and very valid comparison between the two cars.
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05-14-2015, 02:51 PM | #5 |
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Awesome post and very informative
Seriously can't wait for this car!
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05-14-2015, 03:47 PM | #6 | |
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"No limited production," to me, means you can have one whenever you want one. "Limited availability" means you may or may not get one. Obviously, you've thought this through and I'm not trying to be argumentative; but, how do you reconcile the two, apparently, conflicting notions? |
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05-14-2015, 04:04 PM | #7 |
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Okay, let's clear the misperception between low production and limited production. The 1M was a low production car. Limited production means a pre-determined number was established (no more, no less) a la E92 M3 GTS and E90 M3 CRT.
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05-14-2015, 04:55 PM | #9 |
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Thanks Artemis for putting this thread together.
Yeah... I can't believe I am still getting so many responses from my M2 four color thread. Every day(still!!) I keep getting people commenting on it.
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05-14-2015, 05:29 PM | #10 | ||
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If BMW adopts the strategy to deliberately keep the M2 supply lower than (expected) M2 demand, it may generate a 'hard-to-get' hype/buzz, further increasing the M2 demand and, more generally, the ///M brand reputation. It's a smart way to further hype a car that is already on the radar of many car enthusiasts for some time. Capitalizing on want for a quality product. It will be a sure-fire hit. We may reasonably assume that the competition is already getting a tad nervous about the M2 coming. Earlier on, the following info was posted:
http://www.2addicts.com/forums/showp...99&postcount=1 A more recent Bimmerpost screenshot confirmed the SOP date, but showed June 2016 as EOP date: We should not infer from that info that the F87 M2 will be discontinued after only 8 months (the 1M only got a 1 year product cycle). It's a 1 year table. Maybe the first gen F87 M2 might already get some tweaks in Summer 2016 (MY 2017) ? Furthermore, rumors exist about a hardcore M2 (GTS/CSL/CRT) due for release in 2016 (100th BMW anniversary) or later. Time will tell. Furthermore, check also this remark by forum fellow M3 Adjuster: Quote:
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05-14-2015, 09:18 PM | #11 |
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M2 hardcore model, as a potential 100-year anniversary pastry, is something I would wait for.
Do we have anything "more" than pure speculation or rumors at this point? |
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05-14-2015, 10:18 PM | #12 | |
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I think your post explains why a lot of people are kind of disappointed with the recent news about the M2's engine/color palette.
I remember after 1M production ended, Scott came in and started the hype train saying the next one wouldn't be limited from time constraints and would have a lightweight body and might have a high revving 4 cylinder. Scott said Quote:
They said they "wanted to produce a carbon fiber roof, but they were running out of time," but with all this extra time for the M2 there is still no CF roof (according to Scott who saw the M2 privately in Geneva, but I suppose it is not set in stone 100%). So I guess my main gripe is that BMW is making the M2 the same way they made the time-constrained 1M: limited colors, one interior option, slightly tuned x35i engine, M3 underpinnings. With the 1M it seemed kind of fun and quirky, like a junkyard dog. It was a small car with cartoonishly wide fenders and M3 parts they kind of cobbled together without much time. With the M2, it just kind of seems lazy and feels more like a bean-counter parts-bin car considering the amount of time they had. I'm not surprised that BMW went this route, but it is kind of disappointing. Obviously I'm going to reserve judgment until everything is unveiled, but I'm just kind of underwhelmed with what has been announced so far. Last edited by bobloblaw; 05-14-2015 at 10:35 PM.. |
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05-15-2015, 12:27 AM | #13 | |
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05-15-2015, 01:41 AM | #14 | ||
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05-15-2015, 05:04 AM | #15 | |||
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the relatively 'long' development is a bad thing, IMO. It means the fat hands of the corporate board members likely have their "sales in their eyes" hands all over this car....and some things have probably been made softer or less hardcore to sell cars. I hope this is not the case....and that it is a true successor to the super unique and unusual 1M. The weird thing is that the 1M was limited in these things due to lack of development time....so the M2 is being limited primarily to try to replicate the 1M formula then---as they've had enough time to come up with other ideas. Interesting... oh and thanks for that write up, Artemis! |
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05-15-2015, 06:18 AM | #16 |
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Does it really, though? The e90 and f80 M3s all had long development times. If those parts are soft and created by the corporate board members to sell cars, then BMW is pretty much shoehorning those parts into the 1M and M2 (not saying that's what you think, just kind of playing devil's advocate).
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05-15-2015, 08:13 AM | #17 | |
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For me one of biggest appeals of the 1M is it's bonkers state of being...haha |
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05-15-2015, 08:19 AM | #18 | |
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We all know the 1M had E9x M3 components, while the M2 will have M3/4 components. The guys at M weren't joking around because they definitely made the car stiffer and the rear subframe being directly mounted makes a difference. If you are looking at those parts alone, the M2 might be even more bonkers than the 1M. We'll see!
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05-15-2015, 09:57 AM | #19 |
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It seems that some have difficulty in fathoming how massive 365hp and 500Nm (465+35Nm) is in a relatively compact car. And given BMW's conservative approach about figures, we all know that it will be more.
It's the total package that matters, what you can do with it and what feelings it evokes when you're driving it. Allow yourself a few minutes to listen to Matt Farah and Chris Harris making some valid points. IMHO they kinda nailed it:
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05-15-2015, 10:01 AM | #20 |
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Amen. That's why 365 hp, 4 colors and one interior does not tell us much. We also know it will have a wider rear track using M4 parts and a DCT will be available. Price and weight will tingle the appetite, but until we now how this baby drives, we don't know much. My expectation is BMW will build a lot more M2's than 1M's.
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05-15-2015, 10:53 AM | #21 | ||
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You are right in that the new M3 and M4 are superbly engineered, etc....but will putting all of that into make it be FUN? I think a car like this really has to hit that spot! Again I think the M2 will be a superb car overall...am not doubting that for a second. The specs are good and the inspiration behind it seems sound. I just hope they make it a little bit crazy |
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05-15-2015, 11:00 AM | #22 |
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They will keep the availability difficult by artificially producing a low number of cars. It won't technically be limited production like the 1M, but I've been thinking for a while that this will be hard to get. And a lot of that will be driven by people like myself - who missed out on the 1M and will be determined to NOT let that happen again.
BMW wants you to buy an M3/4 too - hence, one of the factors playing into why there were not many 1Ms produced but you could get an E9X M3 quite easily. SCOTT has mentioned many times that folks that couldn't get a 1m the last time simply "moved up" to the E9X M3. How convenient. That's really the strategy in play here.
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