07-22-2015, 06:46 PM | #265 | |
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The ED pricing is a direct result of the dealership forfeiting their trunk money for scoring 10s on the customer survey. Since BMW doesn't have to pay the dealer this money, they discount the car. Notice how the word "allocation" is not in the red text anywhere. It's because it's that simple and allocations never come into play.
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07-22-2015, 08:07 PM | #266 |
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ED sales do not come out of the dealers allocation? I don't buy that. I just got off the phone with my CA and he said ED sales do come out of the dealers allocation. So, you need to edit your red sentences to include the word allocation in there somewhere. Just kidding!! Last edited by fuddman; 07-22-2015 at 08:14 PM.. |
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07-22-2015, 08:26 PM | #267 | |
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In the context of the customer satisfaction survey, it is money BMW awards the dealer for perfect scores on the survey. They can earn several thousand dollars on a sale if they receive perfect scores. This only happens for US deliveries. In the context of this discussion, cars delivered in Munich would not give the sales person the opportunity to be awarded this extra money. BMW has decided to pass that money in the form of savings to the consumer for taking European delivery. This is why ED pricing is lower than US pricing - there is no chance BMW will have to pay the dealer an extra $5,000 for scoring all 10s on the survey.
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07-22-2015, 08:36 PM | #268 | |
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What I said specifically was that the PRICE of an ED car has nothing to do with allocation. The dealership always pays ED invoice for a car delivered in Munich. It doesn't matter if it's an M car coming out of his US bound allocation pool or a 328i coming from the ED special sales pool. Delivery determines dealer cost.
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07-23-2015, 08:21 AM | #269 | |
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