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      01-14-2017, 04:19 PM   #1
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BMW to sit out Super Bowl for second straight year

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BMW is not running a Super Bowl spot for the second year in a row, the brand confirmed today.

The brand last ran an ad in the 2015 game to tout the electric i3. The humorous spot starred journalists Bryant Gumbel and Katie Couric, who were both confused by the i3.

Trudy Hardy, vice president of marketing for BMW of North America, said the timing wasn’t right.

Although the brand just officially unveiled the new 5-series lineup during the Detroit auto show preview today, Hardy said BMW is pushing the luxury sedans in other ways even if they don’t get the Super Bowl stage.

BMW gave fans a sneak peek of the three 5-series variants via Facebook Live on Sunday, a day before the press reveals. The stream received more than 113,000 views.

“It was a great moment for our fans,” Hardy told Automotive News. “One of our goals with our social media agency is to give our fans a sneak peek behind the curtain.”

In October, the automaker featured the 5-series sedan in a high-octane mini-movie called “The Chase” under its acclaimed BMW Films banner. It was the first BMW Films production since 2002.

“The Chase” has drawn 5.1 million views on YouTube.

“Our big opportunity with 5 series came with BMW Films. A lot of our views to date have all been organic and without paid media. We’ll continue to look for ways to lift BMW Films while incorporating the rest of the 5-series campaign,” Hardy said. “It shows that if the content is strong and the story is good, people will watch, people will share. That’s what we strive for.”

Audi, Honda, Kia and Lexus plan to run Super Bowl spots this year. Toyota, normally a Super Bowl staple, and Mini will not run ads.
http://www.autonews.com/article/2017...-straight-year
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      01-15-2017, 01:28 PM   #2
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Would love to see a BMW commercial about the M's and legacy of BMW
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      01-15-2017, 01:31 PM   #3
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coz BMW has nothing interesting to show nowadays,sadly
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      01-15-2017, 01:33 PM   #4
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lol what are they going to advertise? A new X1? Get real. They don't have anything new or good to advertise.
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      01-15-2017, 01:47 PM   #5
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They should have saved the M6 drifting on snow/ice commercial for the super bowl.
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      01-15-2017, 02:00 PM   #6
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Seriously if your products good enough you don't need advertising. Does Apple need to do TV spots all day or Samsung for that matter, or even Budweiser.
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      01-15-2017, 02:01 PM   #7
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anybody dishing out millions of dollars for 15 seconds is out of their mind
how about taking that money and planting some trees and giving fresh clean water to poor countries.
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      01-15-2017, 02:02 PM   #8
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Quote:
Originally Posted by pgarbul1 View Post
Would love to see a BMW commercial about the M's and legacy of BMW
Except nothing new int heir product portfolio would live up to the heritage hype.
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      01-15-2017, 02:16 PM   #9
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Quote:
Originally Posted by BEMR View Post
Seriously if your products good enough you don't need advertising. Does Apple need to do TV spots all day or Samsung for that matter, or even Budweiser.
Are you saying Budweiser is good?
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      01-15-2017, 02:30 PM   #10
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Quote:
Originally Posted by jgoens View Post
Quote:
Originally Posted by BEMR View Post
Seriously if your products good enough you don't need advertising. Does Apple need to do TV spots all day or Samsung for that matter, or even Budweiser.
Are you saying Budweiser is good?
Why does spring water need ads???
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      01-15-2017, 02:31 PM   #11
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For a large write-off.

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Originally Posted by tc328 View Post
Why does spring water need ads???
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      01-15-2017, 02:32 PM   #12
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Better not to link BMW with concussion city.
Good decision.
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      01-15-2017, 02:41 PM   #13
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Bud doesn't run ads? Are you kidding? I bet there are as many beer ads as chip ads during the big game.
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      01-15-2017, 02:43 PM   #14
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Quote:
Originally Posted by jgoens
Quote:
Originally Posted by BEMR View Post
Seriously if your products good enough you don't need advertising. Does Apple need to do TV spots all day or Samsung for that matter, or even Budweiser.
Are you saying Budweiser is good?
NO not especially, just saying if it's shitty it doesn't need to advertise or if it's really good it doesn't need to either, lol.
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      01-15-2017, 02:45 PM   #15
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Originally Posted by red-sauerkraut
For a large write-off.

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Originally Posted by tc328 View Post
Why does spring water need ads???
No to this either, since your only benefit to a write off of any kind is the percentage of tax you'd save. In other words would you spend 10 grand to save 3 grand?
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      01-15-2017, 02:48 PM   #16
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Oh please. Super bowl ads are for companies that have not made a name for them as yet. You don't bring sand to the beach. BMW does not need super bowl ads. Good move BMW.
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      01-15-2017, 02:48 PM   #17
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Quote:
Originally Posted by 08njSTEP
Bud doesn't run ads? Are you kidding? I bet there are as many beer ads as chip ads during the big game.
Ya but do they really need to? Test this, if the Superbowl ran an ad for Olympia Beer, would you buy a sixer of Olympia next time you were at the store?
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      01-15-2017, 02:55 PM   #18
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Originally Posted by PhoenixWolf
Oh please. Super bowl ads are for companies that have not made a name for them as yet. You don't bring sand to the beach. BMW does not need super bowl ads. Good move BMW.
Ya and with said they really don't need to do full 5 yr or 50 thousand miles full warranties either. We're on our own for future brake jobs at 40g in miles too. damit on that one.
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      01-15-2017, 03:06 PM   #19
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BMW is just being cheap...like no M Mirrors on the M2 cheap :
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      01-15-2017, 03:20 PM   #20
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Quote:
Originally Posted by BEMR View Post
Quote:
Originally Posted by PhoenixWolf
Oh please. Super bowl ads are for companies that have not made a name for them as yet. You don't bring sand to the beach. BMW does not need super bowl ads. Good move BMW.
Ya and with said they really don't need to do full 5 yr or 50 thousand miles full warranties either. We're on our own for future brake jobs at 40g in miles too. damit on that one.
Warranties haven't changed. It's still 4 years 50k miles not 5 years 50k miles. It's the maintenance that dropped to 36k miles but yeah I hear ya. Sucks they dropped it but oh well nothing we can do.
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      01-15-2017, 03:21 PM   #21
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Quote:
Originally Posted by 08njSTEP View Post
Bud doesn't run ads? Are you kidding? I bet there are as many beer ads as chip ads during the big game.
Cant stand the beer but they've put together some amazing commercials over the years

The frogs were far and above the best.......the clydesdale commercials are outstanding as well
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      01-15-2017, 03:24 PM   #22
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And godaddy.com only runs an ad during the super bowl...
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