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      01-09-2017, 10:42 AM   #1
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Post BMW Group Achieves Sixth Consecutive All-time Global Sales High

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BMW Group Achieves Sixth Consecutive All-time Global Sales High
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WORLDWIDE 2,367,603 VEHICLES DELIVERED, UP 5.3%
BMW, MINI AND BMW MOTORRAD ALL ACHIEVE NEW SALES RECORDS BMW ANNUAL SALES TOP 2 MILLION FOR THE FIRST TIME, UP 5.2%
MINI SALES TOP 360,000 VEHICLES FOR FIRST TIME, UP 6.4% OVER 62,000 ELECTRIFIED VEHICLES SOLD IN 2016
MORE THAN 1 MILLION VEHICLES DELIVERED IN EUROPE
OVER HALF A MILLION VEHICLES SOLD IN MAINLAND CHINA

Detroit / Munich - January 9, 2017...
The BMW Group achieved its best ever sales in 2016, the sixth year in a row the company has set a new sales record, maintaining its position as the world’s leading premium car company with its three brands, BMW, MINI and Rolls- Royce. Having recorded steady sales growth throughout the year, a total of 2,367,603 BMW Group vehicles were sold around the world in 2016, an increase of 5.3% compared with the previous year.

“As our model line-up has expanded, so have our sales, making 2016 our most successful year ever,” commented Dr Ian Robertson, Member of the BMW AG Board of Management with responsibility for Sales and Marketing BMW, speaking at the North America International Motor Show in Detroit. “Despite headwinds in some markets, our policy of balanced global sales has paid off, as we increased our worldwide sales month by month,” he continued. “The sales development of our electrified vehicles has been particularly positive, with more than 62,000 delivered in 2016. I am confident we can continue this momentum and build on our course of profitable, sustainable growth into 2017,” he added.

In 2016, the BMW brand achieved a new full-year sales record of more than two million vehicles. A total of 2,003,359 BMW brand vehicles were sold around the world, 5.2% more than in the previous year. The worldwide trend towards increasing SUV sales was reflected by the continuing success of the BMW X family, with one in three BMWs sold being an X vehicle. A total of 644,992 BMW X models was delivered in 2016, an increase of 22.3% compared with 2015. Other notable growth drivers for the brand include the BMW 2 Series (196,183 / +24.8%) and the brand’s flagship BMW 7 Series, which saw sales increase by 69.2% to total 61,514. The new BMW 5 Series, which will be launched in February, is expected to contribute significantly to sales growth in 2017.

Full-year sales of BMW electrified vehicles topped 62,000 in 2016, with the figures growing strongly through the year as more models were added to the line-up. The BMW Group now offers a total of seven electrified vehicles, the broadest range of any manufacturer. “The addition of new models has clearly driven our sales of these innovative vehicles and we were delighted to see the 100,000th electrified BMW hit the road in November 2016,” commented Dr Ian Robertson. “2016 also underlined that electro-mobility grows fastest in markets which actively support the uptake of the technology by offering the right blend of both customer incentives and public charging infrastructure,” he added. With the addition of the BMW 5 Series and the MINI Countryman plug-in hybrids in the coming months, the BMW Group will have nine electrified vehicles in its portfolio and is targeting electrified sales of 100,000 units in 2017.

2016 was the first full year of MINI sales following the brand’s realignment in 2015, and MINI recorded its best-ever sales results with a total of 360,233 vehicles delivered to customers, an increase of 6.4%. “These record results show that MINI is on the right track, with our new Cabrio and Clubman models being the strongest growth drivers,” said Peter Schwarzenbauer, BMW AG Board of Management member responsible for MINI, BMW Motorrad and Rolls-Royce. “Now in early 2017, we will be introducing the new MINI Countryman to market, one of the brand’s most important models, with the electrified version coming in the summer. That will complete the revision of the MINI line-up and I am confident we will see sales grow even further over the next 12 months,” Mr Schwarzenbauer added.

Rolls-Royce Motor Cars announced the second highest annual sales in the marque’s 113-year history, against a backdrop of challenging market conditions. The Goodwood-based luxury house delivered 4,011 units (+6.0%) to customers globally during 2016. Strong sales were reported worldwide except in the Middle East, where significant headwinds impacted on the entire luxury sector. Sales growth was driven by the enduring success of Wraith and Ghost, complemented by the highly successful launch of Dawn and the introduction of Wraith Black Badge and Ghost Black Badge. The seventh generation Phantom retained its status as the most desirable luxury good in the world, enjoying exceptional demand in its final year of production, laying the foundation for its highly anticipated successor.

Annual sales of BMW and MINI in Europe topped the one million mark for the first time ever, with a total of 1,091,192 vehicles delivered to customers in 2016, an increase of 9.2%. Every market in the region contributed to that record figure, with many achieving double-digit growth. BMW and MINI sales in Italy grew by 17.7% (83,750) while Spain saw sales increase by 21.0% (55,096). Meanwhile more than a quarter of a million BMWs and MINIs were delivered to customers in the UK, where sales were up 9.2% compared with the previous year.

Sales of BMW and MINI vehicles in Asia also experienced strong growth in 2016 with a total of 745,784 vehicles delivered, up 9.0% compared with 2015. The region’s largest market, Mainland China, achieved an 11.3% increase, with a total of 516,355 vehicles sold. This is the first time more than half a million BMWs and MINIs were sold in China in a single year. Many other markets in the region also achieved strong growth in 2016: Japan (74,935 / +8.3%) and South Korea (58,500 / +7.2%) are just two examples.

Full-year sales of BMW and MINI vehicles in the Americas were 7.2% lower than the record high achieved in 2015, with a total of 458,982 units delivered to customers this year. While Canada achieved growth of 6.1% (44,621) and deliveries in Mexico rose 15.4% (34,670), the exceptionally competitive market conditions in the USA saw sales there down 9.7% (365,204).

2016 was also a record year for BMW Motorrad. Full-year sales were up 5.9% with a total of 145,032 motorcycles and maxi-scooters delivered to customers. BMW Motorrad will further grow its range as part of its new strategy, with a target of 200,000 sales in 2020.

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      01-09-2017, 01:15 PM   #2
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All good news!
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      01-09-2017, 01:29 PM   #3
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The US is the only outlier. Why is the US market so much more competitive than any other?
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      01-09-2017, 03:45 PM   #4
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Didn't BMW fall behind Mercedes in the US this year?
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      01-09-2017, 04:12 PM   #5
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Quote:
Originally Posted by dmboone25 View Post
Didn't BMW fall behind Mercedes in the US this year?
In the US.
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      01-09-2017, 04:24 PM   #6
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^
Mercedes was the number premium car brand worldwide as well as in the US.

BMW 2,003,359
Mercedes 2,083,888
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      01-09-2017, 05:18 PM   #7
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Quote:
Originally Posted by raysspl View Post
All good news!
Except it's not.....
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      01-09-2017, 05:44 PM   #8
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Quote:
Originally Posted by Blipit_ View Post
^
Mercedes was the number premium car brand worldwide as well as in the US.

BMW 2,003,359
Mercedes 2,083,888
Remove Smart and the V-Klasse.
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      01-09-2017, 06:19 PM   #9
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Quote:
Originally Posted by SCOTT26 View Post
Remove Smart and the V-Klasse.
In fact those figures are after the Smart car sales are removed as with the addition of Smart car sales Daimler posted sales of 2.23 million vehicles. However, if you look at the total sales of BMW Group (BMW, Mini and Rolls-Royce Motor Cars) the sales figures come in at 2.37 million vehicles. Don't know how many units of the V-Klasse were sold so really can't deduct that. So yeah just the Mercedes marque outsold BMW vehicles however, BMW Group outsold Daimler. Take that for what you will.

Source: http://blogs.wsj.com/briefly/2017/01...e-at-a-glance/

Last edited by Raheem; 01-09-2017 at 06:20 PM.. Reason: forgot a part out
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      01-09-2017, 06:21 PM   #10
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Quote:
Originally Posted by SCOTT26 View Post
Remove Smart and the V-Klasse.
2,083,888 doesn't include Smart. Just saying.

Quote:
Originally Posted by Raheem
Don't know how many units of the V-Klasse were sold so really can't deduct that.
46,695 V-class in 2016.
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      01-09-2017, 11:53 PM   #11
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Quote:
Originally Posted by Raheem View Post
In fact those figures are after the Smart car sales are removed as with the addition of Smart car sales Daimler posted sales of 2.23 million vehicles. However, if you look at the total sales of BMW Group (BMW, Mini and Rolls-Royce Motor Cars) the sales figures come in at 2.37 million vehicles. Don't know how many units of the V-Klasse were sold so really can't deduct that. So yeah just the Mercedes marque outsold BMW vehicles however, BMW Group outsold Daimler. Take that for what you will.

Source: http://blogs.wsj.com/briefly/2017/01...e-at-a-glance/
Add Mercedes Vans and Smart, BMW Group isn't even close.

Either way(passenger cars or full group numbers), Mercedes is king this year.

Last edited by DieGrüneHölle; 01-10-2017 at 12:02 AM..
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      01-09-2017, 11:55 PM   #12
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Quote:
Originally Posted by Matski View Post
46,695 V-class in 2016.
As of November there was 324,000 Mercedes Vans sold.

http://www.daimler.com/documents/inv...n-20161221.pdf
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      01-10-2017, 06:23 AM   #13
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Quote:
Originally Posted by Blipit_ View Post
As of November there was 324,000 Mercedes Vans sold.

http://www.daimler.com/documents/inv...n-20161221.pdf
Yes, but that will include the 10 variants of Citan, Vito, Sprinter/Metris that are NOT V-Class.
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      01-10-2017, 06:41 AM   #14
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Quote:
Originally Posted by Blipit_ View Post
Add Mercedes Vans and Smart, BMW Group isn't even close.

Either way(passenger cars or full group numbers), Mercedes is king this year.
It's sad really, I love BMW but they are really lagging behind their competition with stale and uninspired designs that are not much different to their predecessors while brands like Mercedes and Audi (see Q8) are trying something new and different (whether for better or worse) which is what people want. You know it's devastating when even Kia is being more innovative with their designs than our beloved BMW.
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      01-10-2017, 08:56 AM   #15
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I think it is interesting that in this post many are disappointed with how BMW is doing compared with MB when it comes to sales volume but when someone points out one of the best ways to increase volumes is to come out with a FWD sedan or more SUV's then suddenly BMW is selling their soul.

If volume and profit is the number one goal then just build what Sales/Marketing figures out what people want (MB seems to be doing a better job at overall) and forget about all of the nonsense of the "heritage", "manuals", "ultimate handling", etc. that really don't matter to the masses.
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      01-10-2017, 10:20 AM   #16
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The fact is that BMW is doing a better job with Mini than Mercedes with Smart.
The same thing can be said with Rolls Royce vs Maibach...
The sales advantage of Mercedes was related to the fact that they have more models in their lineup...
CLA, GLS.... also they had a lot of refreshed models.
I don't think we'll see Mercedes in front this year again.
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      01-10-2017, 10:21 AM   #17
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Its tough to make a real comparison between Mini and Smart
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      01-10-2017, 02:36 PM   #18
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Quote:
Originally Posted by jpnh View Post
Its tough to make a real comparison between Mini and Smart
Exactly. Two brands that serve considerably different markets, selling cars developed to appeal to considerably different consumers.

Actually, BMW's doing just fine.

All numbers are taken from respective Annual Reports:

2015 revenue:
BMW Group: 92 billion Euros
Daimler AG: 149 billion Euros

Global workforce (end of 2014):
BMW Group: 116,000
Daimler AG: 280,000

Net profit (2015):
BMW Group: 6.9 billion Euros
Daimler AG: 8.9 billion Euros

BMW is making 77 percent of the net profits of Daimler while bringing in a little more than 61 percent of the revenue of Daimler and with roughly 42 percent of the workforce of Daimler.

And: BMW Group is wholly owned by itself.

The sky is not falling. Economies of scale, yo.
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      01-14-2017, 11:09 AM   #19
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Like that their sales are solid but they're likely to lose me as a customer, the "ultimate driving machine" part of the equation they seem to have forgotten about...
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      01-14-2017, 04:17 PM   #20
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How did they achieve an all time sales high if sales are down 12%? Something doesn't make sense!
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      01-14-2017, 04:26 PM   #21
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Quote:
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How did they achieve an all time sales high if sales are down 12%? Something doesn't make sense!
Where did you see sales were down 12%?
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      01-15-2017, 01:46 PM   #22
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You guys should have a look at the Strategy ONE investor presentation. The primary goal is simply to sustain and increase profitability (like pretty much any corporation which has a realistic long-term vision...). They're doing so by expanding and clearly defining their portfolio. Although my "feels" tell me this sucks, because you end up with diluted plasticy FWD 1-series sedans, my brain is telling me that if they want to achieve the goals they have set for the company, they're doing exactly what they should be doing.

Also look at how they view their own products. They look at regular BMWs as more luxurious premium oriented cars and see only M Performance and M models as high performance "fun" vehicles.




None of this is new.

I'd be quite the happy camper if I were a shareholder. As a customer this all makes me less happy, but if it means that diluting the brand in order to sustain the ability to release enthusiast and niche cars I can accept it. I fear the alternatives are worse and would end up with BMW no longer being independent or losing the ability to cater to their enthusiast base alltogether.

FWIW, I'm not a shareholder or an investor of any kind, but I just think they're doing what they have to do.
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