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      05-03-2016, 12:18 PM   #1
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BMW Group U.S. Reports April 2016 Sales

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BMW Group U.S. Reports April 2016 Sales
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  • BMW brand sales decrease 7.4 percent
  • MINI brand sales decrease 12.4 percent
  • BMW Motorcycle sales decrease 26.3 percent
Woodcliff Lake, NJ – May 3, 2016… Sales of BMW brand vehicles decreased 7.4 percent in April for a total of 24,951 compared to 26,952 vehicles sold in April, 2015. Year-to-date, BMW brand is down 9.4 percent on sales of 95,564 compared to 105,444 sold in the first four months of 2015.

Notable vehicle sales include the BMW 2 Series which increased by 76.4 percent, the BMW X1 which increased 63.3 percent, and the BMW X6 which increased by 16.5 percent.

“April is always a volatile month for BMW with model changeover taking place in some of our very popular X models, and the improving consumer confidence that typically follows the arrival of Spring still developing,” said Ludwig Willisch, President and CEO, BMW of North America. “The numbers for the BMW 2 Series and the BMW X1 show the very strong following our smaller vehicles continue achieving and I expect our high demand X models to show gains as availability improves in months ahead.”

BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported April sales of 29,747 vehicles, a decrease of 8.3 percent from the 32,428 vehicles sold in the same month a year ago. Year-to-date, BMW Group sales are down 10.1 percent on sales of 111,199 in the first four months of 2016 compared to 123,697 in the same period in 2015.

MINI Brand Sales
For April, MINI USA reported 4,796 automobiles sold, a decrease of 12.4 percent from the 5,476 sold in the same month a year ago. Year-to-date, MINI USA reported a total of 15,635 automobiles sold, a decrease of 14.3 percent from 18,253 automobiles sold in the first four months of 2015.

BMW Pre-Owned Vehicles
  • Sales of BMW Certified Pre-Owned set an April record with 11,276 vehicles, an increase of 7.8 percent from April 2015.
  • Total BMW Pre-Owned sales also set an April record with 19,045 vehicles, an increase of 19.2 percent from April 2015.
  • The Total BMW Pre-Owned cars sold year-to-date were 63,844, a 5.3 percent increase from the first four months of 2015.

MINI Pre-Owned Vehicles
  • Sales of MINI Certified Pre-Owned set an April record with 1,094 vehicles, up 14.6 percent over April 2015.
  • Total MINI Pre-Owned sales also set an April record with 2,537 cars, an increase of 15.2 percent from April 2015.
  • Total MINI Pre-Owned sales year-to-date were 9,063, a 14.0 percent increase from the first four months of 2015.

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      05-03-2016, 12:34 PM   #2
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First in! Do you think this will benefit future owner with more incentive to stimulate new sales?? I hope so!!
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      05-03-2016, 12:51 PM   #3
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The decline of the mighty giant continues...
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      05-03-2016, 01:08 PM   #4
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Quote:
Originally Posted by dKNIGHT83
First in! Do you think this will benefit future owner with more incentive to stimulate new sales?? I hope so!!
Maybe. Or maybe BMW will just reduce production to reflect declining sales. It is no surprise that sales have declined in tandem with a decline in incentives. Perhaps BMW is content to not buy future sales....
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      05-03-2016, 01:17 PM   #5
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The only surprise for me are the x3 sales! Even the lci how does it still sell??? Bmw must be giving them away in the us
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      05-03-2016, 01:25 PM   #6
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^
BMW still has a brand cache people want and they make a passable low priced car with a roundel. A lot of people here buy it because of that, not the same reasons I buy the brand.



I found this the most surprising, but expected.

BMW’s automaking margin of 9.4 percent of revenue beat the 7 percent posted by its closest rival.
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      05-03-2016, 01:32 PM   #7
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Quote:
Originally Posted by X3paul View Post
The only surprise for me are the x3 sales! Even the lci how does it still sell??? Bmw must be giving them away in the us
People just love SUV's regardless of size. The sales of the X3 and X5 have been pretty consistent throughout each lifecycle and model so it's not surprising to see the X3 and X5 continue to sell well.

And to think when BMW decided to use everything they gained from Rover acquisition to make the X5, people were scratching their heads thinking what business did BMW have making SUV's...
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      05-03-2016, 02:24 PM   #8
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other lux manf:

audi is up slightly, mb is flat, lexus is down slightly.


Cadillac April sales dropped 28.9% to 11,236. Sales for the first four months of 2016 fell 11.5% to 46,869.

http://247wallst.com/autos/2016/05/0...-to-sell-cars/
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      05-03-2016, 02:32 PM   #9
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That's a lot of '-' signs on that report. Not great.
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      05-03-2016, 02:34 PM   #10
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Quote:
Originally Posted by dkhm3
other lux manf:

audi is up slightly, mb is flat, lexus is down slightly.


Cadillac April sales dropped 28.9% to 11,236. Sales for the first four months of 2016 fell 11.5% to 46,869.

http://247wallst.com/autos/2016/05/0...-to-sell-cars/
Thank you for sharing.

Very curious to know what's behind this decline. My first thought was that the economic slow down in China along with gas prices were to blame but after seeing the other manufacturers sales figures perhaps that's not the case
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      05-03-2016, 02:40 PM   #11
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Quote:
Originally Posted by dKNIGHT83 View Post
First in! Do you think this will benefit future owner with more incentive to stimulate new sales?? I hope so!!
One thing is for sure: that's no dog, it's a raccoon!
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      05-03-2016, 02:42 PM   #12
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Quote:
Originally Posted by X3paul View Post
The only surprise for me are the x3 sales! Even the lci how does it still sell??? Bmw must be giving them away in the us
I'm kind of shocked at how well the X1 is selling this year.
Last year it looked like nobody wanted BMW cute-utes.

I'm also shocked that BMW keeps producing and selling the Motorboat.
Oops. I meant to type Z4 but Motorboat came out instead.
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      05-03-2016, 02:59 PM   #13
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Quote:
Originally Posted by Powaup View Post
Thank you for sharing.

Very curious to know what's behind this decline. My first thought was that the economic slow down in China along with gas prices were to blame but after seeing the other manufacturers sales figures perhaps that's not the case
my personal guess is stock prices this year have been very flat.

real estate in the high end - at least in SoCal is flattening out.

the concern about the election is negatively affecting top spenders - even if you vote for Trump, the trade wars he is threatening is concerning to all.

uncertainty is the enemy of growth for sure.

bmw sales are also negatively affected by lack of new product.

new Q7, A4 is out
new GLE, GLC, E CLASS, C CLASS (not so new, but still)

I would predict the rest of the year is going to be slightly worse than the 1st 4 months have shown us.
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      05-03-2016, 03:29 PM   #14
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Quote:
Originally Posted by MThree_driver View Post
The decline of the mighty giant continues...
"In its Automotive segment, sales volume for the BMW Group rose by 5.9% to a total of 557,605 units (2015: 526,669 units) in the first three months of the year, thus setting a new first quarter record."

"Group profit before tax (EBT) increased by 4.4% to a new record level of € 2,368 million (2015: € 2,269 million). Group net profit rose by 8.2% to € 1,641 million (2015: € 1,516 million), also marking a new first quarter record."

Just sayin'
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      05-03-2016, 03:42 PM   #15
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Quote:
Originally Posted by Matski
Quote:
Originally Posted by MThree_driver View Post
The decline of the mighty giant continues...
"In its Automotive segment, sales volume for the BMW Group rose by 5.9% to a total of 557,605 units (2015: 526,669 units) in the first three months of the year, thus setting a new first quarter record."

"Group profit before tax (EBT) increased by 4.4% to a new record level of € 2,368 million (2015: € 2,269 million). Group net profit rose by 8.2% to € 1,641 million (2015: € 1,516 million), also marking a new first quarter record."

Just sayin'
haha was just to stir a pot, it's fun to see what people say
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      05-03-2016, 04:16 PM   #16
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Quote:
Originally Posted by Bosozoku
Quote:
Originally Posted by X3paul View Post
The only surprise for me are the x3 sales! Even the lci how does it still sell??? Bmw must be giving them away in the us
I'm kind of shocked at how well the X1 is selling this year.
Last year it looked like nobody wanted BMW cute-utes.

I'm also shocked that BMW keeps producing and selling the Motorboat.
Oops. I meant to type Z4 but Motorboat came out instead.
The X1 is brand new so that explains the increase in sales. The z4 is being permanently discontinued this year.
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      05-03-2016, 07:29 PM   #17
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“April is always a volatile month for BMW with model changeover taking place in some of our very popular X models, and the improving consumer confidence that typically follows the arrival of Spring still developing,” said Ludwig Willisch, President and CEO, BMW of North America. “The numbers for the BMW 2 Series and the BMW X1 show the very strong following our smaller vehicles continue achieving and I expect our high demand X models to show gains as availability improves in months ahead.”

This is what otherwise is known as "polishing a turd".
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      05-03-2016, 08:16 PM   #18
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I'm glad it keeps going down.

I hope they will realize cost-cutting, multiple variants strategy dont work anymore.

The new 7-series inferior quality shows in the sales. How did they decide to use cheap black door handle cover to save few cents?

Reusing the same old interior design to compete with S-class will not work.
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      05-03-2016, 09:08 PM   #19
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I wonder how many of the 2 series sales in Apr were for the M2. I know volume is still low, but that must account for some of the increase for this line on the chart.
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      05-03-2016, 09:29 PM   #20
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Sale are declining!!! Bmw why is my order taking so long?
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      05-03-2016, 10:09 PM   #21
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BMW is cutting production by approx 50k units this year. Due to demand in new vehicles CPO and pre-owned will be a focus.
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      05-03-2016, 11:48 PM   #22
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What is up with the 7 series sales. Can't believe the g model is so much less popular than the f.
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