New Ytest
Sign out
Bimmerpost
Login
BMW E39 5-Series Forum | 5Post.com
BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read  
Go Back   BMW E39 5-Series Forum | 5Post.com > BIMMERPOST Universal Forums > General BMW News and Cars Discussion

Post Reply
 
Thread Tools Search this Thread
      11-27-2022, 03:50 PM   #1
Tag
this is the way
Tag's Avatar
17936
Rep
8,459
Posts

 
Drives: N-1 starfighter
Join Date: Jan 2007
Location: Chicago

iTrader: (3)

Post Buy fewer new cars and keep old ones for longer says BMW boss

BMW’s head of sustainability suggests motorists should prolong the life of the cars they already own rather than buying new models

by: Tristan Shale-Hester
24 Nov 2022



Drivers should seek to prolong the life of their existing cars rather than replace them with brand new ones, according to BMW’s sustainability boss.

Monika Dernai, sustainability team lead at BMW, told an audience in London that the automotive industry could reduce waste by encouraging people to hang on to their existing cars and retrofitting them with upgrades to keep them fresh instead of constantly buying new models.

“We really need to think about prolonging the life of cars; not having a used car market where you sell cars to each other, but maybe take a car and extend its lifespan,” she said. “The idea could be that you could freshen up the interior.

“We need new skill sets in the aftermarket and to design cars so that the seat can be removed and a fresh seat can be moved in – then it’s a used car that looks like a new car. It can have the same owner, who then doesn’t buy a new car, but we still have a business model as BMW and the whole of society benefits from that.”

Dernai was speaking at a panel discussion on the topic of creating a circular economy, the idea of which is that society should reuse and recycle everything as much as possible and have minimum waste.

Although Dernai suggested the car market would need to change to be compatible with a circular economy, she said there is still a need for car ownership.

“Can we actually just move everybody to public transport?” she said. “I think the answer is no. You’re worried about the public transport in the UK, but if you look at the US it’s even more desolate. So I think there’s still a market for cars out there.”

Also speaking at the event was Geoff Mulgan, professor of collective intelligence, public policy and social innovation at University College London. He talked about towns such as Freiburg in Germany, where cars are largely prohibited and everyone is encouraged to walk, cycle or use public transport. He acknowledged, however, that such a concept could come across as “puritanical” and “authoritarian”.

Source: Auto Express
Appreciate 1
      11-27-2022, 04:33 PM   #2
MJBO
Major
MJBO's Avatar
Australia
2498
Rep
1,443
Posts

 
Drives: 2023 G81 M3 Touring
Join Date: May 2012
Location: Melbourne, Australia

iTrader: (0)

Garage List
It's obviously a good idea in theory, but as long as companies are publicly traded and "must" show growth and sales, this is more a fantasy.

Taxation and other factors enter into it too, as it often makes business sense to turn a vehicle over before the warranty expires and the vehicle's value is too low.
Appreciate 1
ASAP10057.00
      11-27-2022, 06:29 PM   #3
LogicalApex
Colonel
2017
Rep
2,932
Posts

 
Drives: 2020 BMW 530xe
Join Date: Jul 2019
Location: Farmington, NY

iTrader: (0)

Garage List
2020 BMW 530xe  [0.00]
If they are smart and start building this now they can potentially open up a new revenue stream.

ICE cars are going away soon, but existing ICE cars will persist for decades and they could get new life out of selling refurbishment parts and sanctioning those with new updates. It can also help them tap into new revenue as higher rates puts downward pressure on car sales. You might be less inclined to absorb a new car note at 10% interest, but upgrading iDrive to a new version for a few thousand for new features might pull in some revenue.

But this requires forward thinking.
Appreciate 2
      11-27-2022, 07:51 PM   #4
TR930
Car Enthusiast
United_States
470
Rep
1,125
Posts

 
Drives: 2016 F80 M3 TB/AB
Join Date: May 2015
Location: Denver Area

iTrader: (4)

Quote:
Originally Posted by LogicalApex View Post
If they are smart and start building this now they can potentially open up a new revenue stream.

ICE cars are going away soon, but existing ICE cars will persist for decades and they could get new life out of selling refurbishment parts and sanctioning those with new updates. It can also help them tap into new revenue as higher rates puts downward pressure on car sales. You might be less inclined to absorb a new car note at 10% interest, but upgrading iDrive to a new version for a few thousand for new features might pull in some revenue.

But this requires forward thinking.
ICE cars are not going away anytime soon.
Appreciate 5
ried791.50
Cos270608.50
Mavus2014.50
Merlin_83471.00
MJBO2497.50
      11-27-2022, 09:41 PM   #5
LogicalApex
Colonel
2017
Rep
2,932
Posts

 
Drives: 2020 BMW 530xe
Join Date: Jul 2019
Location: Farmington, NY

iTrader: (0)

Garage List
2020 BMW 530xe  [0.00]
Quote:
Originally Posted by TR930 View Post
ICE cars are not going away anytime soon.
I was speaking in the context of BMW. They are planning to meet the ICE bans on new car sales by shifting fully to EVs by 2035. So, for their new car sales they are going away. Obviously, cars built and sold before that happens will be around for a very long time.
Appreciate 0
      11-27-2022, 10:19 PM   #6
Germanauto
Major General
Germanauto's Avatar
United_States
9666
Rep
6,075
Posts

 
Drives: Alfa Romeo Giulia, Rosso
Join Date: Jul 2016
Location: LA

iTrader: (0)

This is comical coming from BMW, the masters of planned obsolesce and pump-and-dump disposable leases. Reliability wasn't a priority before because it wasn't value-added to their bottom line, but in today's social/political climate they can market it as a "sustainability" initiative. The amount of corporate greenwashing BS these past few years man, Jesus.
__________________
Former
-2008 E90 328 black/brown
-2012 Lexus IS250 black/black
Appreciate 12
Cos270608.50
Mavus2014.50
P111541.50
M4Tejas728.00
Fugly M34908.50
Joachim317.50
ASAP10057.00
TboneS54989.50
Entropy89196.00
F32Fleet3539.50
      11-27-2022, 10:30 PM   #7
mcskeezy
Registered
2
Rep
1
Posts

 
Drives: N55 135i
Join Date: Nov 2022
Location: Potsdam NY

iTrader: (0)

I agree, hopefully this means they go the same route as Porsche and start offering 3d printed OEM parts for older models. Maybe without the Porsche tax though.
Appreciate 1
      11-28-2022, 08:33 AM   #8
Wolf 335
Brigadier General
Wolf 335's Avatar
Canada
2339
Rep
3,538
Posts

 
Drives: 2007 E92 335i
Join Date: Aug 2012
Location: GTA - Greater Toronto Area

iTrader: (0)

Yea, lower the dealer mark up of 300% and we will keep them forever.
Appreciate 0
      11-28-2022, 08:41 AM   #9
zx10guy
Brigadier General
5139
Rep
3,235
Posts

 
Drives: 2013 135i
Join Date: Feb 2014
Location: DC

iTrader: (0)

Well, they should stop using crap plastic parts; especially engine parts. But not to worry, if they keep churning out these abominations in styling, people would be forced to keep their old cars from having to not look at these ugly as sin cars they've been churning out lately.
__________________
Quote:
Originally Posted by Lups View Post
We might not be in an agreement on Trump, but I'll be the first penis chaser here to say I'll rather take it up in the ass than to argue with you on this.

Last edited by zx10guy; 11-28-2022 at 08:48 AM..
Appreciate 4
Dino GT35121.00
Mosaud19983892.50
Mavus2014.50
Efthreeoh16952.00
      11-28-2022, 09:02 AM   #10
ASAP
Major General
ASAP's Avatar
10057
Rep
8,567
Posts

 
Drives: '23 X3 M40i
Join Date: Sep 2012
Location: FL

iTrader: (0)

Fake news made to somehow make them look good... this is not possible in a capitalist society w consistent YoY need for revenue turn and growth.

Here, a couple of experiments for BMW to try this for 1 year instead of just talking-

Massively Discourage Leasing by turning up money factors
Make your focus quality / reliability not tech / feature
Offer a class leading 6 or 7 year comprehensive warranty as standard

Come back to me in 1 or 2 years and let's see how things go...
__________________
2 x N54 -> 1 x N55 -> 1 x S55-> 1 x B58
Appreciate 1
Germanauto9665.50
      11-28-2022, 09:20 AM   #11
Bking60
Private First Class
82
Rep
176
Posts

 
Drives: BMW X5 2019
Join Date: Sep 2020
Location: SC

iTrader: (0)

Quote:
Originally Posted by ASAP View Post
Fake news made to somehow make them look good... this is not possible in a capitalist society w consistent YoY need for revenue turn and growth.

Here, a couple of experiments for BMW to try this for 1 year instead of just talking-

Massively Discourage Leasing by turning up money factors
Make your focus quality / reliability not tech / feature
Offer a class leading 6 or 7 year comprehensive warranty as standard

Come back to me in 1 or 2 years and let's see how things go...
I agree. Sort of like reverse psychology, tell them to keep their old cars and many will wake up one day and say, he's not telling me what to do, I'm trading in today.
Appreciate 1
ASAP10057.00
      11-28-2022, 03:20 PM   #12
DanG
Major General
DanG's Avatar
United_States
10449
Rep
6,878
Posts

 
Drives: 2018 M2 AW DCT
Join Date: Aug 2012
Location: Seattle, WA

iTrader: (1)

Garage List
2018 BMW M2  [7.68]
His thinking is similar to mine. I plan on keeping my M2 for a long time.
__________________
BMWCCA member Puget Sound Chapter
Appreciate 1
      11-28-2022, 05:07 PM   #13
BobBMWX3
Second Lieutenant
164
Rep
276
Posts

 
Drives: X3 M40i 22
Join Date: Sep 2021
Location: VA

iTrader: (0)

Fiat is spending 10mil on this concept as an add on to their facility in Turin (or for the Italians on here Torino). Renault and another company (maybe Toyota) already have plants built on this. Different implementation, but this was just a panel discussion which is very theoretical. I like the concept if it would allow me to really enhance my car. New body, new tech, new transmission, etc. Just replacing trim would not do it for me.
Appreciate 0
      11-28-2022, 05:34 PM   #14
XMetal
Colonel
XMetal's Avatar
United_States
1097
Rep
2,846
Posts

 
Drives: Anything
Join Date: Apr 2010
Location: SoCal

iTrader: (0)

Garage List
2008 Z4M Coupe  [10.00]
2018 Audi S3  [0.00]
2004 X5  [8.50]
Quote:
Originally Posted by Germanauto View Post
This is comical coming from BMW, the masters of planned obsolesce and pump-and-dump disposable leases. Reliability wasn't a priority before because it wasn't value-added to their bottom line, but in today's social/political climate they can market it as a "sustainability" initiative. The amount of corporate greenwashing BS these past few years man, Jesus.
What is this reliability myth you speak of? My two BMWs (e53 X5 and e86 Z4MC) have been super reliable

Quote:
Originally Posted by DanG View Post
His thinking is similar to mine. I plan on keeping my M2 for a long time.
Way ahead of you. My 2004 e53 OG X5 is about to turn 19 years and my 2008 e86 Z4MC will turn 15 next spring. No plan on selling either.
__________________
Appreciate 3
DanG10448.50
Efthreeoh16952.00
      11-28-2022, 05:53 PM   #15
BMWCCA1
BMW Owner Since 1971
2236
Rep
1,393
Posts

 
Drives: 1964 700 Sport Cabriolet
Join Date: Apr 2014
Location: Central Virginia

iTrader: (2)

Garage List
2013 BMW 128i  [10.00]
I'd be happy just for them to send me seat cables for my 2002 E39, instead of me buying new seats from them. It sounds to me like their sustainability "expert" knows nothing about the cost of auto components.
Appreciate 0
      11-28-2022, 06:23 PM   #16
P1
Lieutenant General
P1's Avatar
11542
Rep
11,128
Posts

 
Drives: 2004 3/4 ton Duramax
Join Date: Aug 2007
Location: United States

iTrader: (1)

I wouldn't have a problem with this. But make them reliable and cheap to fix once you get past the initial factory warranty. Or make the extended warranties cheaper.
Appreciate 0
      11-28-2022, 07:48 PM   #17
Hit_Apex
Riding the knock sensor
Hit_Apex's Avatar
2332
Rep
1,573
Posts

 
Drives: 21 X5MC | 23 M4CSL
Join Date: May 2008
Location: PCH

iTrader: (1)

Garage List
2021 BMW X5MC  [0.00]
Quote:
Originally Posted by Germanauto View Post
This is comical coming from BMW, the masters of planned obsolesce and pump-and-dump disposable leases. Reliability wasn't a priority before because it wasn't value-added to their bottom line, but in today's social/political climate they can market it as a "sustainability" initiative. The amount of corporate greenwashing BS these past few years man, Jesus.
If you were made CEO tomorrow, how would you proceed?
__________________
Appreciate 0
      11-28-2022, 08:30 PM   #18
Germanauto
Major General
Germanauto's Avatar
United_States
9666
Rep
6,075
Posts

 
Drives: Alfa Romeo Giulia, Rosso
Join Date: Jul 2016
Location: LA

iTrader: (0)

Quote:
Originally Posted by Hit_Apex View Post
If you were made CEO tomorrow, how would you proceed?
I'd proceed by cussing out prior execs for the shit reliability they pumped out for decades.
__________________
Former
-2008 E90 328 black/brown
-2012 Lexus IS250 black/black
Appreciate 0
      11-28-2022, 11:13 PM   #19
M4Tejas
Lieutenant
M4Tejas's Avatar
728
Rep
456
Posts

 
Drives: 22 G82 M4xDrive
Join Date: Jan 2022
Location: Fort Worth

iTrader: (1)

Lightbulb

BMW’s head of sustainability. What else are they going to tell you? Install a V12 Rolls Royce vintage Merlin into a M5? Too predictable. Woke.
__________________

2022 M4 Comp xDrive Aventurin Red Metallic

https://wieninger.de/ Seit 1666
Appreciate 0
      11-28-2022, 11:17 PM   #20
Fugly M3
Major General
Fugly M3's Avatar
4909
Rep
5,053
Posts

 
Drives: 2023 M3CX
Join Date: May 2006
Location: SoCal

iTrader: (5)

Extend the warranty and free service to 6/100k and you'll have a lot more people willing to keep the cars longer. Would probably change the resale value curve a little as well.
Appreciate 5
Germanauto9665.50
Cos270608.50
ASAP10057.00
      11-29-2022, 08:04 AM   #21
ASAP
Major General
ASAP's Avatar
10057
Rep
8,567
Posts

 
Drives: '23 X3 M40i
Join Date: Sep 2012
Location: FL

iTrader: (0)

Quote:
Originally Posted by F8SEVEN View Post
Extend the warranty and free service to 6/100k and you'll have a lot more people willing to keep the cars longer. Would probably change the resale value curve a little as well.
This is really the answer as well as doing anything to discourage leasing...

This is just isn't something they'll do... such BS here I don't even know where to start.
__________________
2 x N54 -> 1 x N55 -> 1 x S55-> 1 x B58
Appreciate 3
Fugly M34908.50
Germanauto9665.50
Cos270608.50
      11-29-2022, 10:49 AM   #22
Mingwan
Major
1891
Rep
1,338
Posts

 
Drives: X1 Individual custom paint
Join Date: Jan 2015
Location: Kansas

iTrader: (0)

There must be a disconnect in the chain of command at bmw hq.
Appreciate 2
Joachim317.50
Cos270608.50
Post Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -5. The time now is 09:17 AM.




5post
Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2024, vBulletin Solutions Inc.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST