BMW is World's Most Admired Car Company (Forbes 2017 List)

[Paul-Bracq-BMW]

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BMW is World's Most Admired Car Company (Forbes 2017 List)




Forbes has released its World's Most Admired Companies List for 2017 and BMW has been named the world's most admired auto company. BMW took 21st place overall in the ranking.

The only other car maker to crack the top 50 was Toyota, in 34th place. The top three companies overall were Apple, Amazon and Starbucks.

Here is the top 50:








Additional information:

HOW FORTUNE CONDUCTS THE MOST ADMIRED SURVEY

As we have in the past, Fortune collaborated with our partner Korn Ferry Hay Group on this survey of corporate reputations. We began with a universe of about 1,500 candidates: the 1,000 largest U.S. companies ranked by revenue, along with non-U.S. companies in Fortune’s Global 500 database that have revenues of $10 billion or more.

We then winnowed the assortment to the highest-revenue companies in each industry, a total of 680 in 28 countries. The top-rated companies were picked from that pool of 680; the executives who voted work at the companies in that group.

To determine the best-regarded companies in 51 industries, Korn Ferry Hay Group asked executives, directors, and analysts to rate enterprises in their own industry on nine criteria, from investment value and quality of management and products to social responsibility and ability to attract talent. A company’s score must rank in the top half of its industry survey to be listed.

Because of the weak distribution of responses, only the aggregate industry scores and ranks are published in Cable and Satellite Providers; Construction and Farm Machinery; and Wholesalers: Diversified.

Results were not published in the following categories due to insufficient response rates: Computers, U.S. Energy, Mining/Crude Oil Production, Petroleum Refining, and Pipelines.

To select our 50 All-Stars, Korn Ferry Hay Group asked 3,800 executives, directors, and securities analysts who had responded to the industry surveys to select the 10 companies they admired most. They chose from a list made up of the companies that ranked in the top 25% in last year’s surveys, plus those that finished in the top 20% of their industry. Anyone could vote for any company in any industry.

The difference in the voting rolls explains why some results can seem at odds with each other. For example, Samsung Electronics fell off the All-Star list as its combustible phone batteries singed its sales and stature, but Samsung moved up one notch within the electronics category when votes from only those in that industry were counted.

[Needbmwpartzz]

When you can sell overpriced stylish cars to everyone this is the result.

[6ixSpd]

Lmao.

[wilstave]

looking at some of the companies on that list, it's amazing what some people "admire"

[cbertels]

Goldman Sachs seemed like a strange inclusion to me. And Walmart edging out St. Jude's?? :

[Ghetto2315]

Netflix at #14....

[Phatcat]

Nice to be admired but when will BMW become the most valuable car manufacturer?

Judging by BMW's current market cap of 55B vs Toyota's 170B, still got a long way to go.

[Brasko]

Originally Posted by wilstave

looking at some of the companies on that list, it's amazing what some people "admire"

Exactly what I had thought. I mean, people "admire" Wal-Mart more than Target according to the list. That's bonkers.

[insanecoder]

I think their definition of "most-admired" is really brand-recognition.
Theres no argument BMW is likely the #1 overall brand recognized automaker amongst men and women round the world.

[Germanauto]

Originally Posted by insanecoder

I think their definition of "most-admired" is really brand-recognition.
Theres no argument BMW is likely the #1 overall brand recognized automaker amongst men and women round the world.

Good point.

Although I'd suspect Mercedes would be more "recognized" due to their history.

[sygazelle]

Any article or survey about lists will be controversial.

Top 10 rock bands?
Top 10 basketball players of all time?
etc

No two people will ever agree on any list. Therefore, it's not surprising to see the comments on this thread.

Here's what I think with my business person's hat on: If I had a company I'd rather have my name on this list than not. BMW is on this list for a reason. They have done a very good job promoting their image and their brand throughout their history.

I say, "Good for them."

[PawnStar]

Originally Posted by insanecoder

I think their definition of "most-admired" is really brand-recognition.
Theres no argument BMW is likely the #1 overall brand recognized automaker amongst men and women round the world.

Eh-I'll make that argument. Toyota and/or VW are recognized in many, many more places than BMW.

[M3 Adjuster]

Originally Posted by PawnStar

Eh-I'll make that argument. Toyota and/or VW are recognized in many, many more places than BMW.

You are highlighting the exact point of the award. Just because one/something is recognizable .. doesn't mean that one/something is also admired.

Hitler ... for example... was probably pretty recognizable ... admired ??? Not so much ..

Toyota came in 34th... by the way. Second in motor vehicles ...

[Destroya]

This isn't the guy on the street voting, these are business insiders admiring well run businesses. So this is a good indicator BMW is on a sound footing.

[FriskyDingo]

LOL. There must be more people who admire pissing away brand heritage and values than I thought.

[termigni]

yet the BMW owners admire Porsche. and Porsche isn't even on the list.

[FrenchBoy]

I am assuming the real survey title should be " World's Most Admired Companies List for 2017, according to North Americans".

[Yeru]

Originally Posted by FrenchBoy

I am assuming the real survey title should be " World's Most Admired Companies List for 2017, according to North Americans".

+1; e.g. USAA is a non-entity outside of the US.

[Eriphill]

Originally Posted by termigni

yet the BMW owners admire Porsche. and Porsche isn't even on the list.

Guess they didn't survey any dentists

[Fake News 2017]

Don't know if I like BMW being included on that list. Think Forbes is probably smoking something.

[raysspl]

Very good to hear!