50th Anniversary Roundel

[Johnny-J5]

Originally Posted by Bayernzeit

Thanks for the compliment. Don't want to hijack this thread, so here's some wider shots in the recent delivery day thread:

https://www.bimmerpost.com/forums/sh...php?p=29242467

Nice! Thanks for sharing and for the time you invest in service. Our stations in Germany help keep Europe secure. I’m glad that you get the benefit of living and experiencing Europe as a side effect .

[Johnny-J5]

Originally Posted by Onesie

The M brand heritage, which most BMWs don’t share. That’s the point.

To me, M is not a brand. It’s a program. That’s what I believe the 50th is about.

Branding is getting out of control these days. Consumers are using it as badge of honour and a way to pick sides. It’s good to drive significance to a product vs other products in their category but when consumers use it to drive division it becomes nefarious. This convo is an example.

[________]

Originally Posted by Johnny-J5

To me, M is not a brand. It’s a program. That’s what I believe the 50th is about.

Branding is getting out of control these days. Consumers are using it as badge of honour and a way to pick sides. It’s good to drive significance to a product vs other products in their category but when consumers use it to drive division it becomes nefarious. This convo is an example.

What’s a brand to you?

[BMWCCA1]

Originally Posted by Johnny-J5

To me, M is not a brand. It’s a program. That’s what I believe the 50th is about.

That's only if you remember "BMW Motorsport" as the racing division that it was intended to be. There is an easy argument that today "M" is a brand, applied loosely to trucks and clothing items.

I remember the expression of delight on Hans Stuck's face when presented with the outlaw hat at the first "M-Day" at BMW Manufacturing which read "M is for marketing" on the back as a counter to the BMW phrase "The most powerful letter in the alphabet".

[Johnny-J5]

Originally Posted by Onesie

What’s a brand to you?

I used to work for Procter and Gamble, a corporation that is synonymous with brand building. They taught me that brands are meant to drive the 4c’s - Company, Customer, Consumer, Competition.

Pertinent to this conversation, Consumer branding is about finding ways to connect with them to deliver value. This is mainly done through innovations/technologies that increase purchase intent and as a result category value. As BMWCCA stated, it’s a marketing tool to attract consumers. In a vacuum it’s good use brands to differentiate vs other brands in the category (ie. competition). What I don’t like is when brand loyalty drives division or elitism. Some brands can be more expensive (bmw vs Kia) or harder to obtain (Rolex/PP vs Casio). This sometimes creates an ill intended narrative which can create false caste system.

[DanG]

BMW Seattle just got these in stock. They gave a set away in the raffle at the Power of M on Saturday.

[SubmarineSonar]

Originally Posted by Johnny-J5

I used to work for Procter and Gamble, a corporation that is synonymous with brand building. They taught me that brands are meant to drive the 4c’s - Company, Customer, Consumer, Competition.

Pertinent to this conversation, Consumer branding is about finding ways to connect with them to deliver value. This is mainly done through innovations/technologies that increase purchase intent and as a result category value. As BMWCCA stated, it’s a marketing tool to attract consumers. In a vacuum it’s good use brands to differentiate vs other brands in the category (ie. competition). What I don’t like is when brand loyalty drives division or elitism. Some brands can be more expensive (bmw vs Kia) or harder to obtain (Rolex/PP vs Casio). This sometimes creates an ill intended narrative which can create false caste system.

School is in session…that’s a good example of branding.

[Marky67]

We recently picked up our '23 M850i Vert. Came with the 50th anniversary badges. Was a surprise but honestly we love them. Thinking about slapping some onto my M235.

[Jonny86]