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08-07-2017, 12:35 PM | #1 | |
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BMW’s Future-Proof EV Strategy Includes Combustion, Hybrid and Electric Models
Automotive News summarizes BMW's future-proof EV strategy going forward. In sum, they are wisely not putting all their eggs in one basket, so to speak. BMW will accomplish this by offering combustion, hybrid and electric versions of its core models — with all three varieties capable of coming from the same assembly line.
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08-07-2017, 04:38 PM | #2 |
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I wonder what types of compromises they will have to make to fit all versions in one. I would imagine the difference between building an ICE vehicle and full EV would be fairly different.
Or will they just eat the cost in a slightly less efficient plant? Probably would have been much cheaper to do that than build the i brand I guess... |
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08-08-2017, 10:46 AM | #3 |
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Good news. I was getting worried there for a little while. Started thinking I would be leaving BMW after owning 10+ vehicles (ours + family) over the years. No ICE no DICE!
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08-08-2017, 11:05 AM | #4 |
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This is the only way to run things so good for them for waking up.
The entire mainstream lineup should become electrified alongside combustion engines and possibly hydrogen and give us the choice as customers. Next step get rid of the bmw I brand and then make the 3 series a drivers car again
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08-08-2017, 11:19 AM | #5 |
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No Internal Combustion Engine, no Diesel Internal Combustion Engine? I am so confused!! Haha but I am with you in all seriousness
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08-08-2017, 11:28 AM | #6 | |
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08-08-2017, 11:45 AM | #7 |
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This is just further proof that BMW and other car companies are run by MBAs and their spreadsheets with product/market fit charts. There is little room for innovation. All the "innovation" is done by 3rd parties like Mobile eye and their tech is sold to BMW's competitors too.
Where as, Tesla is run by software engineers and technologists. Sorry BMW but you have no chance. Model 3 is the iPhone of cars and BMW is starting to look like Nokia and blackberry. Tesla hires some of the best engineers, including, recently the GOD of artificial intelligence: https://techcrunch.com/2017/06/20/te...opilot-vision/ |
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08-08-2017, 11:46 AM | #8 | |
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BMW will either lead, follow, or get out of the way! |
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08-08-2017, 12:07 PM | #9 | |
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You think doing a all in one model, will make for a good driver car of the 3 series? It´s no car that´s a jack of all trades, or you can use it to everything. The EV is a fundamental different car to build than the traditional ICE car. Using this multiplatform , will make the EV unnecessary conservative, and much less flexible than it could´ve been. And the ICE will not be light and nimble as it should. This should´t be ANY good news for EV buyers, or the ICE buyers, and eventually for BMW itself. BMW are out on a swim, in deep water - and they are taking the easy road. This is a move Kia are doing, but they does´t have the legacy or is a premium brand BMW is.
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08-08-2017, 12:23 PM | #10 | |
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BMW is a car company. Tesla is a car company too and not a technology company. Google is a technology company. So is Apple. Even though cars have become more technologically advanced, it can never be a pure piece of technology as long as it has four wheels. With that said, I think BMW is executing the right strategy here with all their people who have MBA's. A BMW should always be a BMW, meaning that a 3-Series should always be a drivers car that can out-handle and provide the best driving experience against any of its competitors no matter if it is ICE, Hybrid, or pure EV. Tesla's on the other hand are indeed almost marvels of technological innovation, but if you've ever driven one, the steering feels dead, the handling isn't great, the ride comfort and interior comfort are ok, and the luxury, ergonomic, and aesthetic aspects are still far behind the German Big Three. Tesla is more like driving an iPhone than it is driving a car, it's true and that's OK, because that's what makes Tesla a Tesla. A BMW, Audi, or Mercedes on the other hand, is like driving a luxury car first and driving a piece of technology second. BMW doesn't need to become Tesla, it needs to be a BMW. I really wish they never got rid of their old slogan "The Ultimate Driving Machine" because a BMW should always be exactly that, with the emphasis on the "Driving" experience, and not just being able to go from point A to B where the "Driving" experience doesn't matter. BMW is playing it safe, and that is good. They are right, that no one can predict yet how things will play out. We have entire countries that already want to do away with purely combustion engine vehicles in years to come, but that will be difficult and although companies like Tesla are paving the way, there will be difficulties in making everything electric in the future. Such as where all of the material comes from to make the batteries, such as Cobalt from the Democratic Republic of Congo, and other rare materials such as zinc, magnesium, cadmium, manganese, and cobalt oxide. https://www.theguardian.com/environm...-cobalt-mining I think that BMW's strategy is the ideal solution to an uncertain future. Streamline production that so that all three types of power-trains can be produced and curtail any production inefficiencies as soon as possible in order to maximize production and save money in the long term. BMW's strategy to also keep the i Division going as their true "Innovation" branch is a great thing too. This is the part of BMW that will compete directly with Tesla. They don't need to have the entire line up products try to be Tesla-fighters, instead give the consumer a choice where they can buy a Tesla or they can buy a Tesla-like BMW that will definitely offer more luxury, more design aesthetics, and more comfort/ergonomics than a Tesla. The only question that now remains is the future of ///M Division. Will they stay pure ICE, or will they go Hybrid like Mercedes plans to do, or will they go pure Electric? Time will tell, my bet is that 8 years from now, we will see our first Hybrid BMW M5, and then another 8 years after that we may see pure Electric ///M Cars, but I hope they never go pure Electric. I am just looking forward to the next generation G20 3-Series myself. The only BMW I look forward to buying in the future is a 6spd Manual M340i, if they will make one and bring it to the United States. Especially now that they've discontinued the 6-Series, the G20 M340i is the only car on my radar, I do think that the new 8-Series will be too ugly for me and also too much money. Plus they'll probably not put V12 engine in the new 8-Series and that is a real bummer to me.
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08-08-2017, 01:10 PM | #12 |
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The answer is very obvious: of course they will go pure electric. I've never cared about M cars, but in the future I might do
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08-08-2017, 01:14 PM | #13 |
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"Flying Cars"
Flying cars are neither a good car nor a good airplane. They compromise and fail on both fronts. Similarly, It would be a major compromise to design a common platform for both electric and ICE drivetrains. The vehicle infrastructure is just way too different. A more humble brand might get away with it but BMW will lose their edge if they try this... If they want to develop a really good EV, then they need to design it from the ground up. The i3 is "meh" currently, but could serve this purpose moving forward (with much better range). The i8 is a curiosity and not going to be the answer for the mass market (even though I have a reservation on an i8 Spyder allocation). Tesla is making pure electrics and they can't keep up with the orders. (They have over half a million reservations for the new Model 3). I fail to see how that market is going to diminish. BMW should make a pure electric and make it good. No compromises. The market will buy it... I used to own a Volt (3 yrs) and am now a very happy Tesla Model-X owner (1 yr)... I don't see ever NOT owning an electric again!
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08-08-2017, 01:17 PM | #14 | ||
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Tesla updates the software, specs, and, prices on an almost monthly basis. Plus taking out the middleman of dealerships is such a big boon. No one likes going to a car dealership, their sales tactics are stuck in the 19th century. You are also comparing a Tesla circa 2014. I used to think the same, I test drove a 2014 Model S and thought the interior was junk, hated the touch screen, and there was no drive feel. And then last month I test drove the 2017 Model S, its like a night and day difference in interior materials, drive feel, steering, etc. Tesla has improved it so much that its like a multi generational jump. Don't believe me? Here is the preview of model 3 from motor trend on the handling. Quote:
So no Tesla isn't just a "Tech" company they are a automotive company, the employees who work there are car enthusiasts very much just like us on this forum. They are not building some eco-mobile that is the outcome of MBA's like the i3, Nissan Leaf, and Chevy Bolt are. These companies created profiles of customers who are eco-consious and stuff. I am interested in Tesla not for their "eco" stuff but because the car is an automotive and technological marvel. Plus Gigafactory is something these car companies don't have, Apple wins at iPhone because of their amazing supply chain and manufacturing skills that they impart on their suppliers. Tesla too will win because of the immense innovation in manufacturing. Last edited by Agni; 08-08-2017 at 01:22 PM.. |
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08-08-2017, 01:20 PM | #15 | |
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If BMW delays the 3er and X3 Electric, they are going to have to be towed back to the dock. And Mercedes is going to have them for lunch. |
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08-08-2017, 03:10 PM | #16 |
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Tesla may have hired some great software people and tech people, but they still rely on companies like Nvidia, MobileEye, Velodyne LiDAR. Tesla no more makes all the autonomous components much like Apple doesn't make all the hardware in an iPhone.
The standards are all the same ISO-26262 and ASIL A-D. How you get there may be varied and different but NXP, Nvidia, Velodyne along with other companies are going to supply most of the the hardware and Tesla along with the others will put a software layer on top. Nvidia makes the processor core that Tesla is using. -> http://www.nvidia.com/object/tesla-and-nvidia.html I have worked on processor elements for ASIL-D and previously fault tolerant computers. BTW - I would love to have a Plug-In X1 Hybrid.
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08-08-2017, 03:16 PM | #17 | |
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Also there is a reason Ford fired their Harvard MBA CEO Mark Fields and replaced him with a technologist who was previously heading their technology division... |
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08-08-2017, 03:44 PM | #18 | |
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http://www.reuters.com/article/us-co...-idUSKBN1AJ1JS
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08-08-2017, 03:54 PM | #19 | |
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Toyota, MB, Audi, BMW, Bosch, etc are partnered with Nvidia. I'm in the silicon business and I have yet to see Tesla start ramping the way you need to to build custom chips with processors and yes, where I am, I'd see it. I have not seen a flood of front end design engineers, verification and other silicon engineers start leaving going to Tesla. There is no value added for Tesla to build their own chips. It's much better to use a platform like the PX2. Getting into the processor game, when that isn't your value add is silly. Apple may design their own chips. but they are an ARM variant and conform to the same instruction set that Qualcomm chips conform to. There are multiple ways to skin a cat. Apple is using GPU technology licensed from someone else in their chips. An iPhone is a nice packaging job of commodity components. Screen by Samsung. Camera by Sony. Sensors by Broadcom. Modems by Qualcomm and Intel. Etc... CPU technology licensed from ARM, implemented by Apple. Software based on BSD, GUI by Apple. Tesla is great at packaging. They have great battery technology. Tesla started as a battery and drivetrain company. Initially it was a rolling chassis of a Lotus. That's not to say that they aren't going to eat the BMW or anything else for lunch, but the prices have to come down to do that. A Model 3 has $36K base and by the time you configure one with some "real" stuff you can be at $60K. Finally Tesla is switching to "vegan" leather. That alone drops me out of ever buying one.
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08-08-2017, 04:46 PM | #20 |
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08-08-2017, 06:58 PM | #22 |
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Plug in Hybrids are the obvious logical answer. Plus they can be both fuel efficient and performance enhancing.
ev ph and ice all one one line, damn love to see how they do it and the efficiency and reliability that will stem form it. |
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