BMW Releases "The Ultimate Drive" Mobile App For Sharing World's Best Driving Roads

Jason · 08-10-2011, 10:24 AM

BIMMERPOST NEWS

BMW Releases "The Ultimate Drive" Mobile App For Sharing World's Best Driving Roads

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BMW Group Financial Services Creates “The Ultimate Drive” Mobile App – Provides Social and Mobile Experience for Customers and Gamers Alike

Industry-First in Social Navigation Leverages New Communication Channels for BMW Financial Services’ Customers While Driving Brand Loyalty

Woodcliff Lake, NJ – August 10, 2011... The age of “gamification” has come, and BMW Group Financial Services is bringing this social nuance to its customer base of nearly 1 million individuals. Beginning with the development of a new and unique mobile and social experience, “The Ultimate Drive,” is a social navigation mobile app that allows users to not only discover the best roads to drive in over 50 countries, but to rank, comment and share those roads via Facebook, email or other GPS devices. Future versions will integrate the ability for BMW Financial Service customers to gain points and achieve high rankings. As the first automotive channel, and specifically captive finance organization, to create a branded social navigation tool, BMW Group Financial Services defines itself as a consistent touch point with customers, through an engaging and interactive means.

“As a company, we pride ourselves on our ongoing uses of technology to build stronger relationships with our customers,” said Ed Robinson, President and CEO for BMW Group Financial Services. “Not only does ‘The Ultimate Drive’ app allow us to broaden our awareness as an organization to a vast audience, but more so, it provides us the ability to nurture a two-way dialogue with our customers in an engaging way.”

According to Pawan Murthy, General Manager of Online Business for BMW Group Financial Services, “The Ultimate Drive” is an example of how a captive financial services company can use mobile and social strategies as a consistent touch-point to customers while fostering a connection with BMW vehicles and the global BMW brand.

“A social app succeeds when it forms a community of users with similar interests. A mobile app succeeds when it shrinks that large community into something local and familiar,” said Murthy. “Within a few seconds of opening the app, ‘The Ultimate Drive’ connects you to driving enthusiasts who have discovered great roads in your neighborhood – roads you may have overlooked. Sharing that joy of discovery is why we are eager to launch this app to everyone.”

San Francisco-based software and technology firm, SocialNav, Inc., developed the technology that powers “The Ultimate Drive”. “We’ve found that the success of applications like ‘The Ultimate Drive’ is built on organic growth amongst friends and enthusiasts with similar profiles,” said Daniel Pifko, CEO and Co-Founder of SocialNav. “BMW Financial Services is an exceptional partner because it is at the forefront of using smartphones to improve the driving experience. We’re excited about the relationship and have great ideas for many more things to come.”

While utilizing the latest in navigation technology, “The Ultimate Drive” still remains simple in nature and nearly effortless to use to its full potential – after downloading the app, the user allows the app to find their location and then it displays the stretches of road which others have contributed as the best ones in the area. Conversely, when the user has generated their own favorite stretch, it is as easy as three taps to share via email or Facebook or send to one’s favorite GPS device or app.

“The Ultimate Drive” is available for both iOS and Android devices. It can be downloaded for free from Apple’s App Store and the Android Marketplace and is meant to broaden the social community around driving.

BMW Group Financial Services is currently developing similar versions for its MINI Motoring and BMW Motorrad brands, and will be extending all applications for its financial service customers in the near future.

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S65B40 · 08-10-2011, 10:31 AM

Too bad this is not on Android.

Feco · 08-10-2011, 10:33 AM

Quote:

Originally Posted by S65B40

Too bad this is not on Android.

+1

mntbiker · 08-10-2011, 10:36 AM

Quote:

Originally Posted by S65B40

Too bad this is not on Android.

"“The Ultimate Drive” is available for both iOS and Android devices. It can be downloaded for free from Apple’s App Store and the Android Marketplace and is meant to broaden the social community around driving."

suff · 08-10-2011, 10:36 AM

“The Ultimate Drive” is available for both iOS and Android devices. It can be downloaded for free from Apple’s App Store and the Android Marketplace and is meant to broaden the social community around driving.

Didnt you read the whole article?

AfroSamurai2689 · 08-10-2011, 10:39 AM

Quote:

Originally Posted by S65B40

Too bad this is not on Android.

"'The Ultimate Drive' is available for both iOS and Android devices. It can be downloaded for free from Apple’s App Store and the Android Marketplace and is meant to broaden the social community around driving."

Check the Android Market. Maybe it hasn't shown up yet.

BLTZKRG · 08-10-2011, 10:46 AM

More people who drive BMW will have Android! BMW needs a universal BMW App for us

amdmaxx · 08-10-2011, 10:47 AM

nice app.. need android version.

battlehawk1025 · 08-10-2011, 10:48 AM

Downloaded

Jason · 08-10-2011, 10:50 AM

Quote:

Originally Posted by BLTZKRG

More people who drive BMW will have Android! BMW needs a universal BMW App for us

Quote:

Originally Posted by amdmaxx

nice app.. need android version.

Please read the full press release folks. It's clearly stated that an android version is also available. It probably just has not yet shown up in the android app market.

madmanhiker · 08-10-2011, 10:50 AM

Quote:

Originally Posted by BLTZKRG

More people who drive BMW will have Android! BMW needs a universal BMW App for us

just curious... how would you back up this statement?

Mvisible · 08-10-2011, 10:53 AM

just downloaded on andrioid! Type in "the ultimate drive" and it will come up

S65B40 · 08-10-2011, 10:57 AM

Quote:

Originally Posted by Jason

Please read the full press release folks. It's clearly stated that an android version is also available. It probably just has not yet shown up in the android app market.

Just got it, I needed to included BMW in the keywords in order to find it.

axoid · 08-10-2011, 11:06 AM

I just downloaded the Android version. So it is in the market.

njw · 08-10-2011, 11:23 AM

I was just about to comment on how Deal's Gap will be uploaded and rated higher than any other in the US, but I was too late. It's already included in the press release screen shot of the app...

madmanhiker · 08-10-2011, 11:24 AM

I've done Deal's gap and it is phenomenal. -highly recommended.

Ash83 · 08-10-2011, 11:48 AM

Just got it on Android

Steveo · 08-10-2011, 11:52 AM

Quote:

Originally Posted by S65B40

Too bad this is not on Android.

Quote:

Originally Posted by Feco

+1

Quote:

Originally Posted by amdmaxx

nice app.. need android version.

Always wanted to do that

ZheHbKa · 08-10-2011, 12:28 PM

Quote:

Originally Posted by Jason

Please read the full press release folks. It's clearly stated that an android version is also available. It probably just has not yet shown up in the android app market.

i dont see it on android market

ZheHbKa · 08-10-2011, 12:28 PM

Quote:

Originally Posted by Ash83

Just got it on Android

never mind go it!!!

E90PAT · 08-10-2011, 12:33 PM

Genius! someone update this with florida roads please!!

ferrari6891 · 08-10-2011, 12:38 PM

BB appworld?

08-10-2011, 10:24 AM	#1
Jason Administrator 43412 Rep 21,320 Posts Drives: F80 M3 Join Date: Mar 2005 Location: USA iTrader: (0)	BMW Releases "The Ultimate Drive" Mobile App For Sharing World's Best Driving Roads BIMMERPOST NEWS BMW Releases "The Ultimate Drive" Mobile App For Sharing World's Best Driving Roads 65 COMMENTS Tweet BMW Group Financial Services Creates “The Ultimate Drive” Mobile App – Provides Social and Mobile Experience for Customers and Gamers Alike Industry-First in Social Navigation Leverages New Communication Channels for BMW Financial Services’ Customers While Driving Brand Loyalty Woodcliff Lake, NJ – August 10, 2011... The age of “gamification” has come, and BMW Group Financial Services is bringing this social nuance to its customer base of nearly 1 million individuals. Beginning with the development of a new and unique mobile and social experience, “The Ultimate Drive,” is a social navigation mobile app that allows users to not only discover the best roads to drive in over 50 countries, but to rank, comment and share those roads via Facebook, email or other GPS devices. Future versions will integrate the ability for BMW Financial Service customers to gain points and achieve high rankings. As the first automotive channel, and specifically captive finance organization, to create a branded social navigation tool, BMW Group Financial Services defines itself as a consistent touch point with customers, through an engaging and interactive means. “As a company, we pride ourselves on our ongoing uses of technology to build stronger relationships with our customers,” said Ed Robinson, President and CEO for BMW Group Financial Services. “Not only does ‘The Ultimate Drive’ app allow us to broaden our awareness as an organization to a vast audience, but more so, it provides us the ability to nurture a two-way dialogue with our customers in an engaging way.” According to Pawan Murthy, General Manager of Online Business for BMW Group Financial Services, “The Ultimate Drive” is an example of how a captive financial services company can use mobile and social strategies as a consistent touch-point to customers while fostering a connection with BMW vehicles and the global BMW brand. “A social app succeeds when it forms a community of users with similar interests. A mobile app succeeds when it shrinks that large community into something local and familiar,” said Murthy. “Within a few seconds of opening the app, ‘The Ultimate Drive’ connects you to driving enthusiasts who have discovered great roads in your neighborhood – roads you may have overlooked. Sharing that joy of discovery is why we are eager to launch this app to everyone.” San Francisco-based software and technology firm, SocialNav, Inc., developed the technology that powers “The Ultimate Drive”. “We’ve found that the success of applications like ‘The Ultimate Drive’ is built on organic growth amongst friends and enthusiasts with similar profiles,” said Daniel Pifko, CEO and Co-Founder of SocialNav. “BMW Financial Services is an exceptional partner because it is at the forefront of using smartphones to improve the driving experience. We’re excited about the relationship and have great ideas for many more things to come.” While utilizing the latest in navigation technology, “The Ultimate Drive” still remains simple in nature and nearly effortless to use to its full potential – after downloading the app, the user allows the app to find their location and then it displays the stretches of road which others have contributed as the best ones in the area. Conversely, when the user has generated their own favorite stretch, it is as easy as three taps to share via email or Facebook or send to one’s favorite GPS device or app. “The Ultimate Drive” is available for both iOS and Android devices. It can be downloaded for free from Apple’s App Store and the Android Marketplace and is meant to broaden the social community around driving. BMW Group Financial Services is currently developing similar versions for its MINI Motoring and BMW Motorrad brands, and will be extending all applications for its financial service customers in the near future.
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08-10-2011, 10:31 AM	#2
S65B40 Lieutenant Colonel 305 Rep 1,771 Posts Drives: AW E92 M3/AW F87 M2 Join Date: Jan 2008 Location: Irvine,CA iTrader: (11) Garage List 2016 BMW F87 M2 Coupe [10.00] 2014 BMW F20 M135i [9.00] 2011 BMW F10 5 series [9.00] 2008 BMW E92 M3 Coupe [10.00]	Too bad this is not on Android. __________________ E92/// M3 Coupe 6MT Alpine White/Fox Red ----- My US car F87/// M2 Coupe DCT Alpine White/Black ----- My ride in Asia
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08-10-2011, 10:36 AM	#5
suff On the hunt for PSI 41 Rep 778 Posts Drives: E90 M3 Join Date: Oct 2009 Location: Perth, WA iTrader: (0)	“The Ultimate Drive” is available for both iOS and Android devices. It can be downloaded for free from Apple’s App Store and the Android Marketplace and is meant to broaden the social community around driving. Didnt you read the whole article? __________________ 2016 Alfa Romeo Guilia Quadrifoglio - Metallic White
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08-10-2011, 10:46 AM	#7
BLTZKRG Private 12 Rep 93 Posts Drives: 2003 M5 Join Date: Jun 2011 Location: NJ iTrader: (0)	More people who drive BMW will have Android! BMW needs a universal BMW App for us
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08-10-2011, 10:47 AM	#8
amdmaxx My gift Registry: M2 122 Rep 1,432 Posts Drives: Future Mowner of Monster Join Date: Nov 2005 Location: USA iTrader: (0)	nice app.. need android version.
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08-10-2011, 10:48 AM	#9
battlehawk1025 battlehawk1025 44 Rep 883 Posts Drives: 2007 335XI 6mt, SL 65 , M6 Join Date: Aug 2007 Location: wilmette/chicago,IL iTrader: (4)	Downloaded
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08-10-2011, 10:53 AM	#12
Mvisible Private 7 Rep 59 Posts Drives: e46 m3 Join Date: Feb 2008 Location: LOs Angeles iTrader: (0)	just downloaded on andrioid! Type in "the ultimate drive" and it will come up __________________ 2005 M3 ZCP CB/BLK SMG-stock 2004 M3 CB/CINN-AA SC STG I/PSS9/Brembo/DINAN/other stuff
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08-10-2011, 11:06 AM	#14
axoid Private First Class 13 Rep 194 Posts Drives: '09 128i Join Date: Feb 2008 Location: Columbus, Oh iTrader: (0)	I just downloaded the Android version. So it is in the market. __________________ Bill [92 Camaro RS (Autocross ESP / Trackrat) \| 09 BMW 128i Sport Package]
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08-10-2011, 11:23 AM	#15
njw Private First Class 58 Rep 149 Posts Drives: '16 M2 - LBB/6MT/Exec Join Date: Apr 2008 Location: San Diego iTrader: (0)	I was just about to comment on how Deal's Gap will be uploaded and rated higher than any other in the US, but I was too late. It's already included in the press release screen shot of the app... __________________ 2016 M2 \| LBB \| Executive Pkg.\| M Performance Exhaust \| Dinan CAI \| Fabspeed SportCat \| standard-h.com \| @standardh_
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08-10-2011, 11:24 AM	#16
madmanhiker Lieutenant Colonel 87 Rep 1,615 Posts Drives: '11 E92 335i Join Date: Jul 2008 Location: Jacksonville, Fl iTrader: (5) Garage List 2011 335i M-Sport [6.00] 2008 328i Sport Pre ... [0.00]	I've done Deal's gap and it is phenomenal. -highly recommended. __________________ -madmanhiker jax,fl
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08-10-2011, 11:48 AM	#17
Ash83 Major 44 Rep 1,177 Posts Drives: 135i & RS5 (SOLD)/ 18 CTS-V Join Date: Jan 2010 Location: Miami, FL iTrader: (1)	Just got it on Android __________________ Alpine White, Coral RED , Glacier Silver Aluminum trim, M sport, 6MT, NAV, HiFi, USB-iPod, Bluetooth Performance: JB4\|BMW PE\|DP Cosmetics: BMW Sport Pedals\|Black Kidney Grill
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08-10-2011, 12:33 PM	#21
E90PAT SOFLO CODING 209 Rep 3,587 Posts Drives: Z4M Join Date: Apr 2009 Location: SoFla iTrader: (18)	Genius! someone update this with florida roads please!!
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08-10-2011, 12:38 PM	#22
ferrari6891 the original brown guy 117 Rep 1,011 Posts Drives: '22 MBB/SO X5M Comp Join Date: Jan 2008 Location: NJ/NYC iTrader: (3) Garage List 2011.75 E90 M3 [7.66]	BB appworld? __________________ PREVIOUS 2019 G05 X5 M50 AG/BLK 2017 F15 X5 5.0 M Sport AW/BLK 2011 E90 ///M3 AW/FR 2008 E92 ///M3 IB/BLK
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