BMW NA Announces 2024 Best BMW Dealerships (Center of Excellence Award Winners)

[F32Fleet]

Seems like it has been years since a metro Atlanta dealer made the cut

[r0wr]

Only two California dealers despite being the state with the most dealers.

[swainbmw]

Originally Posted by Jason

BMW of North America Announces 2024 Center of Excellence Award Winners, Recognizing the Best BMW Dealerships in the U.S.

Woodcliff Lake, NJ – March 27, 2024… BMW of North America announced today its annual Center of Excellence (COE) award winners, recognizing 40 BMW dealers across the U.S. for having delivered exceptional results in sales, service, and customer experience. The Center of Excellence awards are the highest honor a BMW center can receive for overall customer satisfaction and operational performance.

“We sincerely thank each of the winning centers for their unwavering dedication to our brand and the values we hold dear. This accolade is a testament to their unparalleled commitment, exceptional service, and extraordinary experience they provide for our customers,” said Sebastian Mackensen, President and CEO, BMW of North America. “Their efforts have played a pivotal role in strengthening the BMW community and enhancing our brand’s reputation for excellence.”

All 349 BMW centers in the U.S. were measured on five different sales and aftersales Key Performance Indicators (KPIs) based on the Balanced Scorecard (BSC) Index. Winners outperformed their peers across these categories throughout 2023.


2024 Center of Excellence Award Recipients (listed in alphabetical order):

Bert Ogden BMW (McAllen, TX)

BMW of Schererville (Schererville, IN)

BMW of Anchorage (Anchorage, AK)

BMW of Sioux Falls (Sioux Falls, SD)

BMW of Champaign (Savoy, IL)

BMW of Southpoint (Durham, NC)

BMW of Des Moines [...]

Rahal BMW doesn’t make the list this year Pennsylvania very interesting. They must be following Behind their surveys, my experiences always been good

[fortysecond]

Originally Posted by nsquared

lol no Bay Area

tbh I have visited two most obvious dealerships in Bay Area before I found third one which I ended up going with. Two dealerships I visited first left me with a feeling "you are not welcome here, please leave, we don't have time for you". Of course everything is subjective on customer experience side but I'm glad that I listened to myself.

[nsquared]

Originally Posted by fortysecond

tbh I have visited two most obvious dealerships in Bay Area before I found third one which I ended up going with. Two dealerships I visited first left me with a feeling "you are not welcome here, please leave, we don't have time for you". Of course everything is subjective on customer experience side but I'm glad that I listened to myself.

What dealers?

Guessing one is Peter Pan

[smokinjoe64]

Originally Posted by IAmSpeed

Good job, California, for having only 2 out of 52 dealerships make it to the list 🤦

Crevier BMW (Santa Ana, CA)
-1 Don't go for ANY non-warranty service!
Unable to do a 4-whl alignment among other issues...

[simontemplar90]

Originally Posted by deemo319

There are 33 BMW dealers located in Florida and my dealings so far have showed me they are 🗑️

BMW of Sarasota 🚮🗑️✔️

[Alpine300zhp]

Originally Posted by F32Fleet

Seems like it has been years since a metro Atlanta dealer made the cut

United BMW is on the list….

[MADBMWX5MC]

Originally Posted by psuibmw

With the exception of Fairfax, all the DMV area dealers going downhill Few years back we used to have at least 3 or 4 in the list

I agree, I purchased a BMW from Passport BMW that I ended up trading for another one at BMW of Fairfax.

Before I went to BMW of Fairfax, I tried BMW of Sterling who did not want to work with me. Have never worked with BMW of Alexandria, or Silver Spring.

But I know that BMW of Fairfax service center is tops. I always find an available on line appt and their people are user-friendly.

[ibmc]

Congrats to Peterson BMW in Boise!
New building and great team there.....

[JMD]

Props to "BMW of Fairfax"! It speaks volumes that they are literally surrounded by several BMW dealerships within 100 miles and they stand alone for the Northern VA, Richmond, VA, and Maryland areas. They're making it do what it do!

Back in the day, my go-to BMW dealer was Passport BMW,...as I have bought about 7 vehicles from them! In fact, it was my first experience of a brand new BMW,...2012 535i Sport! It was fresh off the boat! I was like a kid in a 5 and 10-sent store with $5 in my pocket!

Well, there was a changing of the guards at Passport BMW,...and I started dealing with BMW of Alexandria,...then Richmond BMW. I some how migrated to BMW of BMW of Fairfax and bought 3 cars from them. In my quest for a 2020 M340, I hit up BMW of Sterling (...a very LARGE dealership). Lastly, in my quest for a 45e, I migrated to BMW of Catonsville, of which I've bought from them twice in 2 years.

[ASAP]

Originally Posted by Alpine300zhp

No Florida stores this year. At least BMW quit the joke of naming Braman BMW to the list when they obviously didn’t deserve the award.

the only south florida dealer remotely deserving this ranking would be ft lauderdale... but yea we agree 100%

[TX552]

Originally Posted by Stano89

None of Chicago area scammers are there i'm not surprised at all

No motorwerks??

[Mako]

Originally Posted by Stano89

None of Chicago area scammers are there i'm not surprised at all

Yep they never make it. I have always had good experiences with Crystal Lake BMW but that’s a hike for most as it’s a far northwest suburb and tiny compared to other dealerships. Will never go to perillo or any major suburb dealers again for various reasons (attitude, shadiness, pricing practices)

[Ag3ofShadows]

Originally Posted by F32Fleet

Seems like it has been years since a metro Atlanta dealer made the cut

United almost always makes the cut lol. They've been on the list the past 4-5 years.

[RigaTony1982]

Originally Posted by Mako

Yep they never make it. I have always had good experiences with Crystal Lake BMW but that’s a hike for most as it’s a far northwest suburb and tiny compared to other dealerships. Will never go to perillo or any major suburb dealers again for various reasons (attitude, shadiness, pricing practices)

I actually think Bill Jacobs was on this last the last few years.

[Westside Guy]

Originally Posted by Alpine300zhp

No Florida stores this year. At least BMW quit the joke of naming Braman BMW to the list when they obviously didn’t deserve the award.

Originally Posted by Westside Guy

That's funny, I was thinking the exact same thing and the last time Braman was on this list was in 2022.

I would add that I have always had extremely positive experiences with the people I have dealt with at BMW of Ft. Lauderdale in both their sales and service departments.

Originally Posted by Alpine300zhp

I have purchased from Holman before and they are a good dealership chain (both Ft. Lauderdale and Pines). I currently use Coggin BMW because I’m friends with the management there and they always take care of me for sales and service.

Originally Posted by Westside Guy

Keith who is the GM of their Ft. Lauderdale location is the real deal and has assisted me several times when it came to purchases and leasing.

Originally Posted by ASAP

the only south florida dealer remotely deserving this ranking would be ft lauderdale... but yea we agree 100%

I wonder what the criteria really is to receive this "Center Of Excellence Award" because BMW of Ft. Lauderdale (Holman) has always checked all of the boxes for my wife and me.

[beeedin]

Dang, a little surprised that BMW of South Austin isn’t on here as I’ve always had a great experience there, but it looks like competition is tough in Texas!

[Alpine300zhp]

Originally Posted by Westside Guy

I wonder what the criteria really is to receive this "Center Of Excellence Award" because BMW of Ft. Lauderdale (Holman) has always checked all of the boxes for my wife and me.

Supposedly it’s some combination of excellence in “sales, customer experience, operations, service, and parts.” How they rate each of those metrics to determine the top 40 is unknown. I’m not sure the actual dealers know how all of the data is ranked to come up with the final list.

[deemo319]

Originally Posted by simontemplar90

BMW of Sarasota 🚮🗑️✔️

🤣

[deemo319]

Originally Posted by simontemplar90

BMW of Sarasota 🚮🗑️✔️

Fields BMW (all locations) are consistently on some 🐂 💩

[Bob in IL]

Originally Posted by Stano89

None of Chicago area scammers are there i'm not surprised at all

Bill Jacobs in Naperville was on the list a couple of times but no longer.