BMW reorganizing design team / staff (FAZ article)

[bholler]

Smart!

[drew310]

Originally Posted by akkando

But they will be hybrid similar to the new m5.

I’ll just hang on to my f82 forever then

[pegogetem]

They’ll be cry babies either way!

[Sedan_Clan]

Originally Posted by reallymarkedup

That's a friendly way of saying it jumped the shark in the last 3 years.

Doubt that!

[bavarianboar]

Originally Posted by AventurinG26

They need to fire Hornydonk or whatever his name is. These latest designs are just awful. We bought an i7 because we wanted an EV that was long range and it was $34K off MSRP. I HATE the way the thing looks in front and the interior looks cheap in places with the ugly plastic “diamond” trim that shines blinding sunlight right into your eyes. The HVAC vents should have moved to electronic control since they went all in on screen only controls, but instead they used these cheap rubber little nubs that you can barely see or tell what they’re doing to the vents. They look so cheap. Just give me a nice vent design with obvious baffles to move around or do what Tesla did that works well and make it controllable on the display so I can actually get the air to blow where I need. The new 5er is butt ugly. It doesn’t even look like a BMW. The XM, yikes. They’ve also got to stop cheapening the cars by removing curve following headlights. Our i7 had an MSRP of nearly $140K but it has cheaper and much worse headlights than what my $66K M440i GC had.

I am not sure what you are taking about, bad experience with your car I can concur. Not to upset you but all you describe should be visible and easy to figure out before you ordered or bought the car, these things don’t really seem like a surprise and should be part of a test drive when plunking that much money.

When Adrian was at the forefront of designing/making those design strategies, we saw some good (thought some say boring, but very German evolutionary ones) - the F1x 5er, the outgoing G3x 5er, the outgoing X3, the last gen 7 series and likely the current 3 series before lci. Those are still decent design, with the exception of the 4er which has always been polarizing to this day. Some will go to the extent of saying that he -saved- the brand image coming from the Bangle era of controversial designs.

There was uniqueness and something BmW like in those designs. We have to remember a car design takes 4-5 years probably longer, which is at the same scale at the life cycle of a generation, so it begins several years ago.

He probably has a political battle with Domagoj being in charge of design decisions in the trenches but himself (Adrian) being overall responsible for all cars from a management/approval stand point. He is likely way more hands off in these designs we are seeing lately, while being too busy as an executive leader.

Yes they are all to blame for where we are, some more some less.

[Game]

It's too late (for the M division). By the time these new designs start rolling out everything will be electrified and automatic.

Really hope this means Jose Casas is gone.

[JK479]

Originally Posted by reallymarkedup

That's a friendly way of saying it jumped the shark in the last 3 years.

Whomever greenlit the split headlights on the x7 lci and okayed the new 5 and x3 should be demoted?

[Ev0lutionx]

Great news! They are acknowledging what we have known. Now design something worth buying. 🤞🏻

[JoeAyalaM]

I will just say that BMW'S design team is not up to it's engineering team level.

Hoping for both to elevate even further, and for the design to find and finally maintain a distinctive BMW style than can be evolutive rather than reconceived with each generation.

[icegrill]

Such great news! I would come back to bmw in a heartbeat if their designs weren’t actually insane looking. I predict the G8x’s will go down like the bangle 5 series in the preowned market.

[jwong77]

Not sure why everyone hates on Polestar here. Compared to other big EV makes, it doesn’t look all that bad to me.

[oz555]

It is time to make separate models for Asia. Rest of the world does not enjoy Asian design language that much nor is enthusiastic about neon light with all existing colours at the same time.

[WWM3]

Wait I thought that sales were amazing and every car was a giant hit? That’s what some on the forums would have you believe. However, a look at the stock price and recent earnings will tell you differently.

[IcewaterPete]

Shocking…

[/ / / M3]

Originally Posted by reallymarkedup

That's a friendly way of saying it jumped the shark in the last 3 years.

Three years?? You must be too young to remember the Chirs Bangle era of the 2000's. Cars like E60 and E65 were truly shocking in those days, not only because they were a complete departure from the understated, elegant cars of the previous decade but also because BMW was the only major carmaker with such radical designs back then. These days, just about every car has a huge grill (even electric cars that don't need grills), flame surfacing, weird angular features, etc. I don't think that design language is going away anytime soon.

It's not just about cars either. Look at the world around you: modern architecture, fashion styles, contemporary art (if you can call it that). Everything looks artificial, inelegant and cheap. The ugliness aesthetic has permeated everywhere.

[DFW_M]

Originally Posted by Hassan1490

I guess Domagoj Dukec will be sent to annihilate Rolls Royce now.

Dukec, can you make these grills any bigger and the rear totally like it does not belong there?

[F32Fleet]

This SOP from BMW.. People move on. AvH has been at BMW design since the early 2000's under Bangle

[Zeroblade]

Thank fuck finally. Some serious gaslighting BMW were inhaling if they thought current cars looked good. They all look like ass except the new X1 and it makes me wonder if it was designed by another person. Interiors need the buttons put back quickly too.

[Msparta]

Real question is when will we see new design language?

Urgency for what will happen to the aging 8 series is past due?

Perhaps skytop will be the new design language - i am guessing this new crew worked on that design as its flagship proof of concept - if true this will be cool to see come into the open with new design language unfolding - perhaps healing the front grill once again with graceful lines.

[NGT2]

Originally Posted by Rafichicago

How about you’d leave personal questionable taste comments to yourself. Fantastic design indeed boxy not very much proportional to tall. I can go on but not a fan of beating dead horse.

Looks like a G60 with the nose cut off. Fat and tall.

[NGT2]

Originally Posted by / / / M3

Three years?? You must be too young to remember the Chirs Bangle era of the 2000's. Cars like E60 and E65 were truly shocking in those days, not only because they were a complete departure from the understated, elegant cars of the previous decade but also because BMW was the only major carmaker with such radical designs back then. These days, just about every car has a huge grill (even electric cars that don't need grills), flame surfacing, weird angular features, etc. I don't think that design language is going away anytime soon.

It's not just about cars either. Look at the world around you: modern architecture, fashion styles, contemporary art (if you can call it that). Everything looks artificial, inelegant and cheap. The ugliness aesthetic has permeated everywhere.

Everything repeats, right? The world goes through phases. In one phase, tradition and elegance is appreciated. In the next, people want to be radical and different.

I’m not saying it applies to every person or company or industry at the same time. I just think we’re in an overall radical time in the world.

[BRAKE!]

The biggest question I have... what took you so long BMW? One look at some of the monstrosity you penned and I would've ripped it up right then.