BMW U.S. July 2017 Sales Figures

[InsideMan]

Originally Posted by R3dliner

July 2015
MF = .0013
RV = 65%

July 2016
MF = .00137
RV = 66%

July 2017
MF = .00151
RV = 62%

Clearly BMW rates have worsened, RV plummeted this year, and incentives/dealer participation is dwindling. BMW isn't Porsche. It needs to sell more cars.

Bam there you go.
Also my 16 228xi vert has a much better RV than 17 and payments are $150 less.[/QUOTE]

Today's incentives are within $10 per month of 2015. $10 BETTER per month than 2016. Combined with loyalty rebates on 3 and 4, the payment in 2017 is $10 better than 2015.

Because your dealer won't give you the same deal as your 2016 doesn't mean that deals can't be made.

Again, a "deal" is made up of BMW's rates, residuals, incentives PLUS dealer contribution.

Anyone who would like specific value propositions on particular models taking into account packages and options, is free to email me. We can dissect them together. (Correct, freak cases like a Z4 at 7x% won't be happening again anytime soon.)

[InsideMan]

Originally Posted by R N M

Besides lower residuals they completely eliminated incentives like Loyalty, UDE, Corporate Fleet etc

What are you talking about?? You are wrong. Get your facts straight.

[Gamb1t]

I read an article survey that the 3-series is the car that most buyers of the new Tesla Model 3 are replacing it with. Honestly this whole marketing to the mainstream adventure is just not going well with BMW.

[raysspl]

Without a doubt Tesla's making a dent into BMWs sales. No denying that. Those 600k pre-orders for the Model 3 is unprecedented.

[mookie45]

Originally Posted by JRobUSC

Buying sales through inflated residuals and subvented money factors is not sustainable.



No, they need to sell the right number of cars. Artificially creating sales by lowering transaction prices lowers the resale, especially when the market is flooded with them three years later. It's like getting hit twice.

What you are seeing now is a market correction. And I'm glad it's happening. It's better for the brand long term, even if it means certain buyers jump ship because they can't steal the cars anymore. I'd like to see BMW go back to focusing on building the best cars, not the most cars.

It will only make sense if their biggest competitors are doing it too (MB, Audi, Lexus) or BMW will miss out big time.

I hope you're right about this although I believe BMW is making every variant of every model possible!

[F32Fleet]

This has been a long time coming.

Domestics for July:
GM -15%
Ford -7%
Fiat -10%

[R N M]

Originally Posted by InsideMan

What are you talking about?? You are wrong. Get your facts straight.

Well show me the incentives then...

I went to UDE this year and no $1,000 credit.

I have not seen any loyalty for 3/4series lately.

The corporate discount is discontinued for now.

BTW August residuals for 2018 3series 10k miles is 58%.
That is crazy! 340i will be $7-800/month

[vladberca]

Comparing 3 Series with the model 3 from Tesla is the largest nonsense ever.
But this is happening in US so it's not a really big surprise.
High quality with low costs is not possible.

[InsideMan]

Originally Posted by R N M

Well show me the incentives then...

I went to UDE this year and no $1,000 credit.

I have not seen any loyalty for 3/4series lately.

The corporate discount is discontinued for now.

East Coast most definitely had a UDE type event this year. $1000 credit was handed out to participants.

There is 3/4 loyalty. $750.

There is X3 loyalty. $1500

Corporate Fleet is still around.

I am sorry that you have been mislead. Did you talk with your local dealer?

[R3dliner]

Originally Posted by InsideMan

Bam there you go.
Also my 16 228xi vert has a much better RV than 17 and payments are $150 less.

Today's incentives are within $10 per month of 2015. $10 BETTER per month than 2016. Combined with loyalty rebates on 3 and 4, the payment in 2017 is $10 better than 2015.

Because your dealer won't give you the same deal as your 2016 doesn't mean that deals can't be made.

Again, a "deal" is made up of BMW's rates, residuals, incentives PLUS dealer contribution.

Anyone who would like specific value propositions on particular models taking into account packages and options, is free to email me. We can dissect them together. (Correct, freak cases like a Z4 at 7x% won't be happening again anytime soon.)[/QUOTE]

No need to be ignorant. Have you shopped around on a 16 vs 17? I shopped nationwide and even picked up my 2 series in Maryland. The same dealer I got a killer deal(I got less than invoice) from couldn't even touch 2017 model rates.

[InsideMan]

Originally Posted by R3dliner

Today's incentives are within $10 per month of 2015. $10 BETTER per month than 2016. Combined with loyalty rebates on 3 and 4, the payment in 2017 is $10 better than 2015.

Because your dealer won't give you the same deal as your 2016 doesn't mean that deals can't be made.

Again, a "deal" is made up of BMW's rates, residuals, incentives PLUS dealer contribution.

Anyone who would like specific value propositions on particular models taking into account packages and options, is free to email me. We can dissect them together. (Correct, freak cases like a Z4 at 7x% won't be happening again anytime soon.)

No need to be ignorant. Have you shopped around on a 16 vs 17? I shopped nationwide and even picked up my 2 series in Maryland. The same dealer I got a killer deal(I got less than invoice) from couldn't even touch 2017 model rates.[/QUOTE]

Have I shopped around? I don't need to...

[InsideMan]

Originally Posted by R N M

BTW August residuals for 2018 3series 10k miles is 58%.
That is crazy! 340i will be $7-800/month

2018s won't hit dealers until next month. (Maybe 10 this month on the East coast.) Why incentivize a car that doesn't exist? If you want a 2018, expect to pay more money. There are still people who want a 2018 and are going to order them and pay all the money.

[R N M]

Originally Posted by InsideMan

East Coast most definitely had a UDE type event this year. $1000 credit was handed out to participants.

I was at NJ event- nobody got it this year. Just read the forums.

Show me where you see loyalty or corporate fleet???

[kechang]

Originally Posted by R N M

Well show me the incentives then...

I went to UDE this year and no $1,000 credit.

I have not seen any loyalty for 3/4series lately.

The corporate discount is discontinued for now.

BTW August residuals for 2018 3series 10k miles is 58%.
That is crazy! 340i will be $7-800/month

I went to the UDE this year and received the $1k credit via email, too bad I couldn't use it for ED.

[vinny84]

I walked away from an X5 40e because of the lease rates in July.

Bought a Porsche Macan instead and even got a nice discount on top of it. Hopefully BMW does something soon to change this as I'm sure I'm not the only one jumping ship.

[positiveions]

Originally Posted by mookie45

C'mon BMW let's get some better Residual Values and MF plus incentives have been weak! Wake up BMW!

+1 brother. If sales keeps sliding, someone is/are gonna get some pink slips (s). This has been a bad decision.

[mookie45]

Originally Posted by InsideMan

(Maybe 10 this month on the East coast.) Why incentivize a car that doesn't exist?

How do you know this?

[JRobUSC]

Originally Posted by mookie45

It will only make sense if their biggest competitors are doing it too (MB, Audi, Lexus) or BMW will miss out big time.

I hope you're right about this although I believe BMW is making every variant of every model possible!

Mercedes and Lexus are doing it too. Audi is still being Audi, content to be in 4th place, leasing cars for a zillions dollars a month, and you know what? They've increased sales every month vs. the year prior for the past 59 months, even as people who couldn't or wouldn't pay for the Audi leases flocked over to Mercedes and BMW. And now they're considered the cool brand. Even Dieselgate washed right off them. That's how you build brand equity. Produce enough cars to keep demand strong and incentives down, and if people can't or won't pay for your car, that's fine, someone else will. What BMW was doing in their quest for sales crowns through incentives and market flooding was diminishing their brand, and I'm thankful to see it (hopefully) going away.

Considering they are rolling out a bunch of FWD based models like X1, X2, 1 and 2series etc.

Its all about units no longer being the best.....

Good Lord, I am so tired of that argument. If the X1, X2, 1-Series, and 2-Series are the best cars in their respective segments, AND they increase units, then great. That's not the same thing as just buying marketshare with incentives. The X1 is better than the Q3 and GLA, it takes sales from those and wins comparison tests. That's a win-win. It's not the cheapest, it doesn't lease the best, and it still sells because it's better than those. I personally think BMW is insane for not having the 1-Series sedan they just came out with for China here already. They're losing 6k sales a month to the CLA and A3. Why would I care that it's based on the Mini Cooper if it's better than those cars? Why do you? It takes sales from competitors, and gives them to BMW. Again, win-win. Do you realize for all these microscopic niche markets BMW is creating that if they had the 1-Series sedan here now, and it simply split the market with the A3 and CLA, where all three cars each car sold 2k units per month instead of Audi 3k, Mercedes 3k, and BMW zero, BMW would already be winning that sales crown? Fill the RIGHT niches, build the BEST cars, and they'll win, without having to whore out the cars to do it.

BMW is adapting. Old school purists who simply hate for the sake of hating need to do the same.

[Agni]

Originally Posted by Gamb1t

I read an article survey that the 3-series is the car that most buyers of the new Tesla Model 3 are replacing it with. Honestly this whole marketing to the mainstream adventure is just not going well with BMW.

After owning 4 versions of a 3er and 1x 4er. And a BIG BMW fan until recently. I loved my e92 335i n54 with Vishnu. I made the mistake of getting a 435i, very disappointed with the car. I am strongly considering getting the Model 3 next.

I would never need to go to a gas station, i would start every morning with a fully charged car. I am willing to spend for a dual motor Model 3, i bet that one is going to be kick ass.

But lets see, BMW its your game to lose, show me something compelling to buy! I don't care if its electric or just ICE, but your line up right now SOOO BORING.

[Germanauto]

The i division is a complete disaster for BMW.
The F30 has been the worst 3-series of all time and the competition has caught up and even surpassed it. When the E90 was 6 yrs old it was still the best in class without a doubt. The F30, on the other hand, is a dead man walking after 6 yrs. Save for tech, BMW did not push the bar forward in any area for the F30. The E90 was 10x more fun to drive and had nicer interior materials and a very similar interior design. There is no reason to consider an F30.

[firedown31]

Originally Posted by R N M

The corporate discount is discontinued for now.

Originally Posted by InsideMan

Corporate Fleet is still around.

Just a comment on this. Corp fleet hasn't been discontinued, just reduced by quite a bit. http://www.bmwgroupfleet.com/ Both the purchase and lease discounts for the 3/4 series have been reduced by $1000. And I believe you no longer get the MF reduction when leasing as well.

[Gamb1t]

Originally Posted by Agni

After owning 4 versions of a 3er and 1x 4er. And a BIG BMW fan until recently. I loved my e92 335i n54 with Vishnu. I made the mistake of getting a 435i, very disappointed with the car. I am strongly considering getting the Model 3 next.

Been looking at the 4er lately. Curious to know what disappoints you with the 435i?