BMW reorganizing design team / staff (FAZ article)

[EUPremier]

Originally Posted by Rafichicago

Not sure how current design mixed with polestar’s could make things better. I wish they would finally introduce something that’s aesthetically appealing rather than controversial and polarizing.

Nowhere is it written that this shall become a Polestar/BMW design fusion.

It just means the guy earned his stripes at Polestar.

I’m sure recent criticism will be absorbed.

[mbanck]

Originally Posted by DFW_M

Dukec still there?

If I read this correctly, he is off to Rolls-Royce

[phiishstiicks]

Originally Posted by MDM

Oh god…spin off from Volvo.

Volvo design, both interior and exterior, are fantastic IMO. XC90 is the best looking SUV on the road (IMO). XC90 > X5 > Cayenne > Lexus GX.

[Drj161]

Originally Posted by mbanck

If I read this correctly, he is off to Rolls-Royce

😬

[Rafichicago]

Originally Posted by EUPremier

Nowhere is it written that this shall become a Polestar/BMW design fusion.

It just means the guy earned his stripes at Polestar.

I’m sure recent criticism will be absorped.

The idea is if that guy thought polestar looks good in that form I have my doubts. For me It matters what they done not what they say they will

[hufington]

Take it with a grain of salt. A change would show it's effects in a couple of years. We don't know the design direction they'll take and hoping it won't look like Polestar.

[tuffode]

Originally Posted by rwdbmwonly

That’s exactly what we don’t want to hear: a MINI guy designing the small BMWs. Since everything with more than 2 doors sub 3 series/X3 is now technically already a Mini we can safely say goodbye to entry level BMWs having some BMW dna left. Pure discrimination: if you want a proper BMW buy 3/X3 or upwards ��

He's been with BMW for a long time...he designed the F10 interior.

[eman4517]

Mini seems like it doesn't know what it wants to be when it grows up. Maybe an Oxymoron? Jumbo Mini.

[Hassan1490]

Originally Posted by PetarG20

Hopefully domagoj dukec is out the door then

I guess Domagoj Dukec will be sent to annihilate Rolls Royce now.

[PetarG20]

Originally Posted by Hassan1490

I guess Domagoj Dukec will be sent to annihilate Rolls Royce now.

Thats out my price range so not my problem

[reallymarkedup]

I'll take Polestar design language over whatever the f the XM is.

That being said and like others have already said, the guy designed Polestar as a derivative of existing Volvo design language, which shows he can color within the lines when asked. That doesn't mean he'll bring Volvo design language with him, I don't know how you would reach that conclusion.

[RPiM5]

The Neue Klasse Concepts don’t inspire me so far. Same with that Wedge Shaped BMW supposed to come out. I’m a little afraid for the future. At least the G60/G90 will be in production for about the next 6-7 years so I’m happy for the meantime.

[hb]

There is a bit more to the story. Recently had an exclusive interview on this

[sg13]

Dear BMW team, please learn from Porsche and Ferrari!

Design classic and stay classy!

[LuckyL]

Originally Posted by mbanck

https://archive.is/hhsMJ

One of the leading German newspapers, FAZ, reports that BMW is about to announce a design staff reorganization (Google translation):

This made my day. Crossing my fingers that we see a different design language that incorporates the beauty of the past with a vision for their feature. 🙏

[hb]

Originally Posted by hufington

Take it with a grain of salt. A change would show it's effects in a couple of years. We don't know the design direction they'll take and hoping it won't look like Polestar.

The change will show in 5-6 years. All next products are done. Cycles are 5+ years

[boofi]

Upper middle class means starting at the 5 series? and mid range means 3/4 series?

[M3ZCPNYC]

E series only, thank you

[Tallest]

Polestar look pretty accomplished as design, with a recognizable language that works well for a tech product. I think he may do good things.

Damagoj goes to wreak chaos in Rolls Royce, a brand I confidently can say Ill never have interest in in any way, so best of luck!

[sg13]

Too many ugly cars and models on their dealership lots!

There should be sedans ONLY for 3,5,7 and coupes/convertibles ONLY (that too if absolutely needed) for 2,4,6.

SUVs: X3, X5 and X7.

No EVs, not until they have a good selling record for 10 years from other manufacturers plus 350+ miles range. But I guess its too late for them to play smart like Toyota did.

[monkeyman8]

Originally Posted by NathObeaN

Thank goodness. They’ve acknowledged they have a problem at last. Better late than never I guess. Here’s to hoping the change is a positive one!

Have they acknowledged a problem or is this a way of doubling down? I'm not familiar with any of these people so just saying...I hope it's a good move.

[cfm56d7b]

Originally Posted by hufington

Take it with a grain of salt. A change would show it's effects in a couple of years. We don't know the design direction they'll take and hoping it won't look like Polestar.

Echoing the same sentiment. This change has been long overdue and definitely in the right direction. It will take some time to see the impact (hopefully a positive ...) on designs as a result of leadership change.

There is a great book titled "The Fish Rots From The Head: The Crisis in our Boardrooms: ... "

https://www.amazon.com/Fish-Rots-Hea.../dp/B00KLU94H4

The mild concern: the leadership hasn't changed. Adrian van Hooydonk is still in charge as the current head of design.

On a bright side, the decision to send Domagoj Dukec to Rolls Royce couldn't be executed any better. There is only so much one can do with Rolls Royce silhouette without venturing into Honda territory.