Can we force BMW to restart the EUROPEAN Delivery Program?

[pseto]

BMWNA discontinued European Delivery strictly due to costs and low demand, just like any other business would do. You can still take delivery of a US-built SAV at the Performance Center, but even that has scaled down slightly.

[BMWbiker]

Originally Posted by Puneet///M3

I know this is a long shot, but the reasons behind BMW choosing to stop offering Euro delivery is far behind us. BMW becoming one of the most sold cars in 2023 I'm sure they would consider bringing it black if enough of us were to email the CEO to reconsider the changes.

Im not sure how many of you would be still interest in this program but I'm sure there are a lot of us who would like to go pick up the cars from the factory and drive on the best roads on this planet.

What do y'all think?

You can’t force them to do so.

You can ask politely.

Let us know what their response is.

[jkoral]

Originally Posted by M3Fahrer

Unfortunately if you want to European Delivery, you have to go with either Porsche or Volvo.

I didn't know about Volvo until my neighbor told me he is going next month to pick up a wagon through their Overseas Delivery Tourist Program

[tturedraider]

Originally Posted by pseto

BMWNA discontinued European Delivery strictly due to costs and low demand, just like any other business would do. You can still take delivery of a US-built SAV at the Performance Center, but even that has scaled down slightly.

PCD is scaled down, but everything is now available. No more picking you up at the airport and putting you up for the night at the Marriott.

I don’t think low demand played much of a role in the demise of ED. I think the pandemic gave them a good excuse to cut costs. Based on posts on this forum and Bimmerfest I never saw any decrease in demand.

[BMWbiker]

Originally Posted by jkoral

I didn't know about Volvo until my neighbor told me he is going next month to pick up a wagon through their Overseas Delivery Tourist Program

I know someone who did Euro delivery for a Volvo wagon, and loved the experience. Picture touring Europe in the new car, after all the bells and whistles of the factory experience. Plus, a few options (such as leather seat color) not available in a U.S. build were available in Euro delivery.

[ManhattanBMW]

In 2012, I took ED of my M6, drove it to the Nurburgring, and then had it shipped to the PDC in Spartanburg. Both were amazing experiences, and one of the best parts, is that with ED, there was a discount on the price of the car, which paid for the trip. The Porsche ED program has always cost an additional amount of money. Now I have just ordered an M8, specifying PCD, and I am hoping to combine that with M Driver's track day. It is unfortunate that ED is now gone, and will never come back, just like we will never again see the BMW-painted racing helmets they used to give as swag at M School -- still have mine.

[DanG]

With the 2,3, and 4 series coming from Mexico and the Xs coming from South Carolina very little is left in Europe for US customers. Even the M cars are now made in Mexico.

[alep85]

Originally Posted by DanG

With the 2,3, and 4 series coming from Mexico and the Xs coming from South Carolina very little is left in Europe for US customers. Even the M cars are now made in Mexico.

Just the M2.

Like Porsche, BMW should just initiate it for the cars assembled in Germany currently (X2, non-SUV M cars outside of the M2, 7/8 series, etc.) at a nominal cost. I never understood why they discounted European Delivery then cancelled it without trying to charge for it.

[krhodes1]

Originally Posted by 440i6MT

This isn't the 90's anymore. You will be a subservient, subscription-addicted peasant

Now fork over that $4.20 for heated seats this month.

To be fair, BMW has never managed to make a car like that in it's entire history.

But for sure, they are completely and utterly dead to me today.

I really did enjoy my two European Deliveries in 2011 and 2015.

[krhodes1]

Originally Posted by pseto

BMWNA discontinued European Delivery strictly due to costs and low demand, just like any other business would do. You can still take delivery of a US-built SAV at the Performance Center, but even that has scaled down slightly.

This really was a BS excuse. They could have simply charged for it, I would have cheerfully paid them to do it again. At least if they still had cars I was willing to buy.

Though being able to do European Delivery again might have pried my wallet open to order a Z4 with a stick.

[Curt2000]

Would do Euro Delivery again...I think they were holding-on but it fell victim to the COVID marketing budget massacre...hopefully they bring it back...

[STi from DSM]

I still kick myself for not doing the Ingolstadt Delivery experience when I bought my 2018 RS3. Would have been the time of my life could I have afforded the extra money.

[David70]

Considering 1% of buyers per year is about 25,000 people I'm sure a handful of emails from forum members will make no difference.

I wonder if part of the problem was people potentially realizing their European vacation plans to pick up their car actually means a trip to Mexico and it isn't the image Marketing is going for.

[snareman]

Originally Posted by BMthusiast

The problem is that those of us that have a passion for European Delivery are a very very short list of BMW clients. Most BWW drivers have no idea it ever existed.

My friends would say, "Why do you HAVE to go to Europe to pick it up???" Similar, "Why do you HAVE to go all the way to South Carolina to pick it up?????"

I always try and explain that it's not that I have to, but rather that I GET to. Always results in puzzles looks.

I did 4 ED's and they were amazing experiences and great for helping with my brand loyalty even though I already loved the cars.

Fast forward, BMW to me now makes ugly cars so there isn't one I'd go over and get or buy in the first place. I think I'll stick with their X vehicles though and head to SC for those. I'm moving on to Porsche for the car half of my garage. I can do an ED with them, but for a measly $2000. Crazy. Same with Atlanta delivery. Long gone are the days of doing ED and getting 10% off your car.

[snareman]

Originally Posted by krhodes1

This really was a BS excuse. They could have simply charged for it, I would have cheerfully paid them to do it again. At least if they still had cars I was willing to buy.

Though being able to do European Delivery again might have pried my wallet open to order a Z4 with a stick.

Yes, exactly this. See my above response. Although $2000 for a half day Porsche experience is also crazy. I might pay a few hundred for the Welt experience.

[learntocode]

Count me in. Would love to participate in the BMW ED program if they decide to reintroduce it back.

[BMWbiker]

Originally Posted by learntocode

Count me in. Would love to participate in the BMW ED program if they decide to reintroduce it back.

You’re not the only person to use that abbreviation, but I still get a chuckle from it.