Quote:
Originally Posted by Onesie
What’s a brand to you?
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I used to work for Procter and Gamble, a corporation that is synonymous with brand building. They taught me that brands are meant to drive the 4c’s - Company, Customer, Consumer, Competition.
Pertinent to this conversation, Consumer branding is about finding ways to connect with them to deliver value. This is mainly done through innovations/technologies that increase purchase intent and as a result category value. As BMWCCA stated, it’s a marketing tool to attract consumers. In a vacuum it’s good use brands to differentiate vs other brands in the category (ie. competition). What I don’t like is when brand loyalty drives division or elitism. Some brands can be more expensive (bmw vs Kia) or harder to obtain (Rolex/PP vs Casio). This sometimes creates an ill intended narrative which can create false caste system.