Quote:
Originally Posted by bkfastwagon
I have both (e90 M3 and X3 M40i) and really surprised by the number of people (friends and strangers) who perceive X3 as a "real M" car. Most non-enthusiasts don't know the distinction and there are enough M logos on m40i X3 to confuse them. I personally find it annoying as I have to explain to them each time that there's actually a real X3M. This is probably what BMW intended and working brilliantly
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Exactly!! I jumped in on this thread not to puff my chest because I drive a bad azz M3 CS. In fact... my next car could very well be a tuned and lowered M340 x drive.. To me... this thread is a marketing debate. And very good debate at that. My position stands. M should be reserved for top performers only. Not whored across the entire line.