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Model proliferation is necessary to keep manufacturers profitable - and to provide enough research, development and marketing resources for future models (like the M2) that aren’t mainstream, bread-and-butter models. Chevrolet did it with SS, BMW did it with M, Mercedes did it with AMG, MINI did it with JCW, Ford did it with ST - and on and on. If you’re a poseur, you’re thrilled to have the letters on an otherwise ordinary car - and if you’re a true enthusiast, you know which letters to buy.
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