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Car manufacturers are at the end of the day people (product planners) responding to what people (buying audience) want. The only thing that's constant is change. The cost pressure is forcing car manufacturers to find many new ways to expand margins by creating multiple milestones towards value. Other car manufacturers do the same thing. Globally, Toyota is #1 car manufacturer.
2019 Toyota Corolla has 6 (six!) trim levels. "I have a Corolla but it's an SE so it's almost as good as BMW 135". Humor is intentional of course but the power of "Almost M" marketing messages turns bystanders into buyers.
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