Quote:
Originally Posted by Law
Quote:
Originally Posted by babaikram
It is unbelievable how far people would go to prove that M performance cars are not M cars. Any car that has M on it from the factory is an M car. Even BMW counts them as M cars. Of course M performance cars are not the highest performing in their categories we understand.
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My post wasn't made to prove anything, rather it was written to provided comparative understanding and analysis across two rival brands.
It's actually rather simple and not really debatable.
BMW themselves don't consider M Performance Automobiles to be M Cars (though it seems they do consider them to be M products in statistics compilation).
If they did, BMW would file them under M Models/M Cars, but it's clear this is not the case.
Mercedes, on the other hand, does consider its _43 and _53 models to be AMG cars, evident by their own categorization and filing of _43 and _53 models under the same umbrella.
BMW, by contrast, made a conscientious effort to differentiate categorization and nomenclature of M Models and M Performance Automobiles (there are also numerous press releases and interviews with M Execs detailing this), no matter how blurred the lines may seem. |
Also, since AMG has engine level designation in the name, it is possible to have multiple AMG branded cars. Can't call 2 different models the M3/M4 for example. I like BMW designation more, but having 2 AMG models (or more, with hybrid coming soon) definitely creates a bigger "community" per se. It fills the gap between 300 and 600 hp nicely. C43 and C63 are two completely different experiences, but welcoming that C43 owner to AMG community attracts younger individuals to also grow with the brand. In context, airlines are really only successful with business class sales vs economy.