They may be talking about the track days BMW NA offers. They are basically glorified test drives where they take you around Limerock or Laguna Seca. On the opposite side of the spectrum you have the Nurburgring. My brother used to play hockey in The DEL league in Augsburg. One of my visits I did Oktoberfest in Munich and did a few laps at the ring. They are a half day ride apart, but just driving the autobahn can be fun for a first timer. One thing I would say is plan your visit a bit more than you normally do. A factory tour is possible with enough begging and notice. Sundays in europe are often quier than the states, and many places you would expect to be open are closed. Also, some places that are open Sunday close Monday for the employees. Neuschwanstein Castle should be at least considered as well. Milan is a short train ride south through the beautiful alps.
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