Quote:
Originally Posted by solstice
I get the feeling that the cars coming out from the BMW now, all models except the i line are just clearing the pipelines of cars planned in another era. They seem unfocused, bland and boring in all aspects for an innovative and dynamic company like BMW. The elephant in the room is Tesla. Where I live you now see them everywhere Model S and Model X and they make EVERY other brand and all cars either seem outdated, smelly, clunky or all of them and hopelessly lost in the past. I.e the latest cars as the G30 are now uninspiring filler cars until BMW can catch up and surpass Tesla and be prepared when Google and Apple comes to the table not to become the Kodak of car manufacturers by holding on to the past too long when a new era arrives.
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Google is not going to make a car.
Apple most likely well and should make a car once their house cleaning is done. I think Apple went down the wrong path in hiring automotive expert to lead the car development. There is nothing that automotive expert can bring to the table for Silicon Valley.
The automotive industry is filled with dinosaurs. Making a powerful and fun to drive EV with excellent user experience will be much easier for Apple to achieve.