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Originally Posted by Falafel Combo
Horseshit. Who writes these articles? And why would BMW divulge it's 2025 strategy to a mediocre auto publication? Not even a single quote from any BMW executive anywhere to be found, in this fine piece of auto journalism. For christsake, Yahoo autos writes better stuff than this!
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Strategic leaks to get the public acclimated to a significant and controversial strategy. Easily deniable if things change, and gets people thinking about the strategy early if things don't.
It's the old "boiling the frog" trick. If you toss a frog in a pot of boiling water, he'll jump out right away. If you put a frog in cold water and gradually turn up the heat over a long period of time, he won't realize that he's sitting in boiling water.
BMW has done this regularly with news of turbos and AWD on M cars and FWD architectures. Hell, that's @Scott26's primary job description.