Ferrari.
I have loved Ferrari ever since I was a kid. Just something about the exclusivity, the passion, the no-nonsense attitude. I've never been a big fan of Lamborghini because I felt they always leaned heavily on the flair and show-offy side of things. You drive a Lambo because you want to be seen. You drive a Ferrari because you appreciate the art and the engineering. And that has always appealed to me.
Shame about their recent F1 struggles (brought on by themselves). But that hasn't deterred my love for the brand.
I have a life-long goal of owning a Ferrari (responsibly... without sacrificing my kid's education fund or my retirement
) I even have an investment account dedicated to one day purchasing one. Just 10 more years of contributions to go...