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Originally Posted by Germanauto
I understand the logic behind creating the "Polestar" brand, but it doesn't seem to be paying off so far. If these cars were badged as Volvos they'd likely have greater awareness to the public.
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I don’t think it’s the badge, but more like the car was too expensive for what it offered. The only issue I have with it now is that their tech pack should really be standard. If they had that, I’m picking one up for Christmas….or whenever the shortages clear.