Quote:
Originally Posted by stein_325i
I don't think they're being aggressive enough. Haven't heard about the Polestar 2 since the initial reviews. Volvo has done and abysmal job of marketing this vehicle, no one knows it exists, even less so than Genesis. Should have called it a Volvo and sold it at Volvo dealers. Volvo keeps touting their all electric future and digital car sales but hasn't really done a good job at delivering in my opinion.
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I understand the logic behind creating the "Polestar" brand, but it doesn't seem to be paying off so far. If these cars were badged as Volvos they'd likely have greater awareness to the public.