U.S. pricing expected low $70k for base model (AMG-sourced 4-banger). Supercharged V-6 version expected from mid $85k and up. Lotus is targeting the 718 range and pricing accordingly. Looks more expensive than it will cost.
I just recently sold my C63s and always thought I'd be back in a Merc eventually. Close enough with the base model Emira I guess. AMG's M139 turbo-4 is quite stout and should be easily tunable as well. Probably the better value in my opinion if the pricing works out this way.
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