Quote:
Originally Posted by Viffermike
Two words: Market saturation.
Why? Because it's not just a BMW thang. It's a German luxury carmaker thang.
Bottom line: A company can make only so many 'luxury' items before it starts to water down its own brand to be 'luxury' no longer.
(BTW: Mercedes is not as affected by this precisely because of those cargo vans -- not to mention that it's dabbled in the non-luxury car market for many years. BMW and Audi have been almost exclusively luxury carmakers for some 30 years -- BMW since the early 1980s, and Audi since the 5000 series of the mid-1980s)
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This. 1,000x this.
How luxurious, prestigious, and exclusive are you when everyone on the block has your product because you are catering to those who normally could not afford or wouldn't want it?
Nothing good has EVER come from a car maker chasing after that great #1 spot in sales. Don't believe me, look at GM, Toyota, and VW.