Quote:
Originally Posted by SenorFunkyPants
Quote:
Originally Posted by apexit4
Stroll rebranding the Aston nameplate should be a good thing.
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From Aston Martin to something else?
Because that would not be at all a good idea. |
Sorry for the confusion. I didn't mean that it would be good for him to rebrand it and spin it off into another manufacturer/name.
My guess would be that he would keep the name and use other marketing means to boost the brand image and sales. I think anyone is smart enough to know that the Aston Martin name is worth too much to abandon it completely.
Your point does bring up a conundrum now that I think about it : is it better to let Aston die slowly in its current state or is would it be better if someone like stroll bought them out and saved them, possibly renaming it in the process? Not saying either would happen, just an interesting mental exercise.