Quote:
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Originally Posted by Matski
Quote:
Originally Posted by m34m
The US economy is a disaster and the mighty giant in serious decline. This and the decline of BMW's products over the last several years where they did not stay true to who they were. Deny away.
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Fortunately the diversification of the product line (or "not staying true to who they were" as your put it) has meant that sales in all other major territories have increased, and overall the company is up. No denying BMW's sales in the US are down, so there is clearly a problem somewhere, but it's foolish to blame it on product diversifictation. Premium/Luxury sedan sales are suffering across the board, you'd rather see BMW stagnate and die? |
They chose quantity over quality. Their bread and butter is the 3 series and let's face it they really blew it. That car went from being the longstanding segment leader by far to a mediocre member of the pack. Look no further. Then they took that mediocre formula and stuffed it into every body style they could dream up. You call it product diversification I call it a failed strategy.