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BMW needs to wake up. Poor design, wrong strategy by investing in far too many niches, front wheel drive 2 Series is a poor car even dealers don't like them. For private buyers resale values are tumbling due to heavy discounting. Ultimate Driving Machine? Not many of those now. The odd highlight like M2 , i8. Tesla has it licked with i cars although i3 has potential but over priced.
Next G series cars will need to be amazing but signs are no real movement on design. So new products from Jag, Merc etc will really hurt BMW. Shame as I love my BMW's but struggle to get really excited about a lot of the range. So few 5 star models now
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