Quote:
Originally Posted by jpnh
Its tough to make a real comparison between Mini and Smart
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Exactly. Two brands that serve considerably different markets, selling cars developed to appeal to considerably different consumers.
Actually, BMW's doing just fine.
All numbers are taken from respective Annual Reports:
2015 revenue:
BMW Group: 92 billion Euros
Daimler AG: 149 billion Euros
Global workforce (end of 2014):
BMW Group: 116,000
Daimler AG: 280,000
Net profit (2015):
BMW Group: 6.9 billion Euros
Daimler AG: 8.9 billion Euros
BMW is making 77 percent of the net profits of Daimler while bringing in a little more than 61 percent of the revenue of Daimler and with roughly 42 percent of the workforce of Daimler.
And: BMW Group is wholly owned by itself.
The sky is not falling. Economies of scale, yo.