World-wide sales figures of M cars is most likely driving up numbers, so despite GOLFFFR's observations on the USA market, it sounds like M3 and M4 sales have increased relative to other M cars, irrespective of the USA market disliking the grill. Performance for street use is astonishing, and perhaps people recognize and want this.
"The biggest drivers of growth among the High-Performance sports cars were the new BMW M3 and BMW M4 models introduced in spring 2021. "
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