Thread: Cadillac CT4-V
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      06-05-2019, 10:10 AM   #40
ferizzo
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Contrary to belief, it was not Johan that wanted to move Cadillac to NYC:

https://www.autoblog.com/2019/04/23/...w-cadillac-gm/

His undoing, again in my opinion, was that he clashed with GM leadership. He honestly wanted Cadillac to succeed, as do all the GM execs, but he clashed a lot with the established leadership.

There were pros and cons of moving Cadillac from GM HQ (not necessarily to NYC per se). One benefit I saw was that Cadillac got a bigger voice. You had people that only thought Cadillac as opposed to "GM." Read the above Interview...I enjoyed reading it and agree with Johan on some points. It was a good read.

Quote:
Originally Posted by Efthreeoh View Post
Thanks, you wrote EXACTLY what I wanted to but didn't have time. I think one thing that did in Cadillac's prez, a former VW executive, was his moving Cadillac HQ to New York City. That move made no sense whatsoever. No mainstream luxury brand is independent from it's parent, and NONE do not platform/component share, so moving Cadillac HQ from Detroit made no sense.