[Joeb427]

Originally Posted by skh

Exactly. Competition from Audi in performance and pricing is excellent news for BMW enthusiasts as it should force BMW to offer better technology and better prices in its future vehicles. Of course, people with current top-of-the-line price/performance cars like the 335i will no longer be able to claim superiority, but that's just the way it works. And the S4's superior lap times, DCT, and other tech doesn't necessarily make it a more fun car than the RWD 335i. People need to learn to enjoy what they have instead of basing their happiness on having something "better" than others.

+1