[whippersnapper]

Audi a few years ago relaized they had become too generic VAG in their handling etc, not sporitng enough. They now aim to be quite sporty and once they get a platform that doesn't have the engine hanging forward of the front axle they will be making good progress.

A monopoly is never good and there needs to be another viable sports sedan alternative to the BMW. Plus plenty of people (me included) could do without being associated with the typical negative BMW stereotypes that have become so amplified over the years.