[Brookside]

China's Stunning Car Boom
Car Culture In China Taking Off

State subsidies keep the price of gas down, currently just above $2 a gallon.
Meanwhile, state-run Sinopec will soon be teaming up with McDonald's to build drive-through restaurants at filling stations

Ted Conover/July 2, 2006, Sunday Magazine, NewYork Times

The figures behind China's car boom are stunning. Total miles of highway in the country: at least 23,000, more than double what existed in 2001, and second now only to the United States. Number of passenger cars on the road: about 6 million in 2000 and about 20 million today. Car sales are up 54 percent in the first three months of 2006, compared with the same period a year ago; every day, 1,000 new cars (and 500 used ones) are sold in Beijing. The astronomic growth of China's car-manufacturing industry will soon hit home for Americans and Europeans as dirt-cheap Chinese automobiles start showing up for sale here over the next two or three years. (Think basic passenger car for $10,000, luxury S.U.V. for $19,000.)

But of course the story is not only about construction and production; car culture is taking root in China, and in many ways it looks like ours. City drivers, stuck in ever-growing jams, listen to traffic radio. They buy auto magazines with titles like The King of Cars, AutoStyle, China Auto Pictorial, Friends of Cars, Whaam ("The Car — The Street — The Travel — The Racing"). Two dozen titles now compete for space in kiosks. The McDonald's Corporation said last month that it expects half of its new outlets in China to be drive-throughs. Whole zones of major cities, like the Asian Games Village area in Beijing, have been given over to car lots and showrooms.

In other ways, though, the Chinese are still figuring cars out and doing things their way. Take the phrase used to describe our expedition: "self-driving trip." It is called self-driving to contrast it with the more customary idea of driving in China: that someone else drives you. Until recently, everyone important enough to own a car was also important enough to have his or her own driver. Traditions grew up around this, like the chauffeur joining his boss at the table for meals while on duty — something still commonly seen.

But those practices are growing fusty. What are new and explosively popular are car clubs — some organized around the idea of travel, like the Beijing Target Auto Club, and others organized around the idea of. . .well, simply fun. The Beijing VW Polo Club, for example, has an active Web site and hundreds of youthful members. (The Polo is a VW model popular in Europe and Latin America and now manufactured in China as well.) Club members meet regularly to learn about maintenance, deliver toys to orphans and take weekend pleasure drives reminiscent of America in the 30's and 40's. To celebrate the 2008 Beijing Olympics, four-dozen members recently turned up in a giant parking lot to form the Olympic logo with their compact, candy-colored cars, each circle a different hue. Single members have found mates in the club, and at least one of their weddings featured an all-Polo procession through the streets of Beijing.

In the West, cars can still excite, but the family car soon becomes part of the furniture. In China, however, it's nothing of the sort. Li Anding, author of two books on the car in China and the country's leading automotive journalist, told me why when he invited me to join some of his industry pals for dinner in Beijing. "The desire for cars here is as strong as in America, but here the desire was repressed for half a century," he began. All private cars were confiscated shortly after the Communists came into power in 1949, supposedly because they were symbols of the capitalist lifestyle. Having a car became the exclusive privilege of party officials.

That didn't last long. By 2000, enough regulations had been removed, and enough people were making money, that car ownership became a reality for many Chinese for the first time. Li Anding, born in 1949, the year the Communists came to power, said he was still astonished at the change: "When I started writing about cars, I never expected to see private cars in China in my generation, much less some of the world's fanciest cars, being driven every day."


For More >http://www.nytimes.com/2006/07/02/ma...=1&oref=slogin