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None of this should be a surprise really. Before smart phones all had a camera built in almost everyone had some form of camera or another and they were mostly cheap basic gear for family and holiday pix. This is all done on the phone now. There will always be people who look at photography as a hobby or profession, and lots of folks (mostly men) who like shiny things and who will spend money on the latest and greatest thing. And I think most manufacturers rely on this. A few simple examples of this are car mods or new cars, audio and video equipment, game stations, camera's etc.
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