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this isn't all bad, and I think the customer ends up winning. Audi (as mentioned) implemented many cost saving initiatives and is able to bring cars to market at a nice cost savings.
BMW made up a little in package combining to be more competitive as well as making some BASE msrps low with the need to option basically everything.
There is a reason BMW and Merc are doing this, a $100k 650i can't be $150k in several years packing all the tech we want, some streamlining needs to be done and I don't think it is a complete lose on our end, unless maybe you are a 1 or 2 series driver?
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