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I've been selling BMWs since the MSRP of a new 3-series started at $7775. I don't think BMW raising prices $1200 on a $100,000 car will do anything to tank their sales, but I do think a general discomfort in the economy in general has—and will continue.
Quite frankly, it is BMW's inability to provide allocations necessary to build in-demand models that baffles me. Next their inability to ship cars and not even knowing what's going on with cars still stuck in Oxnard, CA, that are supposed to be arriving on the East Coast that bothers me more. Then, just having completed my Q4 training and seeing nothing talking about the driving experience in any new model, has me throwing up a bit in my throat. Time to quit this business and just get back to enjoying cars.
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