My 1-er love is basically summed up as I feel that they molded the car around me. The size and shape of the seat, location of the shifter, steering wheels, pedals, etc. I know much of this has been adjusted to my liking but afterwards it is perfect. Oh, and I can see out of it as well.
I compared a number of cars at the time - STI, Evo, Z, etc. and they were all good cars but with some compromises. It just happened that I drove them all first. I sat in the 1 and barely got it out of the parking lot at the dealer before I knew I had to have one, immediately knew I was done deciding what to get.
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