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I'd be interested in a car swapping service like this, and would be willing to pay a premium. Still not this much of a premium, but if it goes down further then maybe.
The real question I have for bmw is, are you going to make enough compelling cars for me to want to switch between? because your current cookie cutter strategy makes it totally pointless. Switching between all the faceless 2,3,4,5 series isn't worth the trouble to transfer my radar detector, much less a price premium.
I do love a couple of bmw models, but as others have pointed out, I could just lease those.
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