Apparently, I'm not imagining things.
70-200mm f/2.8L IS was discontinued recently.
http://www.adorama.com/catalog.tpl?o...sku=CA70200ISU
http://www.canonrumors.com/2009/07/c...-discontinued/
http://forums.dpreview.com/forums/re...hread=32449309
Also explains why all of a sudden my local camera shops are actually selling the 70-200mm f/2.8L IS for a lot less than online!