View Single Post
      03-15-2014, 06:02 PM   #47
ShocknAwe
1Addict
ShocknAwe's Avatar
3202
Rep
7,860
Posts

 
Drives: E82 Mutt, M57 Truck
Join Date: Jul 2012
Location: Charleston

iTrader: (22)

Quote:
Originally Posted by SamS View Post
The i8.
:

If that is the enthusiast/bone for the core audience car, then they clearly do not know their audience.

No I firmly believe the i8 was a technical exercise. No the 1series was the enthusiasts bone, and they canned it before they even really tried to market it properly. It just didn't do as well as the beloved 3 series. It's all about money. Now they are pushing the 2 series, which they feel being closer to the 3 series is worth trying to sell.

Cant tell you how many dealerships I called that didnt even know what the 1 series was when I was shopping. Luckily my local guys did and I had a test drive in a DCT model to convince myself.

What does that mean? Well, when a dealership doesn't even know about a whole car, it means ultimately BMW didn't care to make sure they knew about it. It was expected to be a failure off the bat.
__________________
2010 135i 6MT Jet Black
N54/3 FE82 Mutt | BUILD THREAD | GARAGE SALE