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Originally Posted by aajami
Are you implying that Mercedes is willing to sacrifice profits in order to make a better car, whereas BMW is willing to sacrifice making a better car in order to make more profit?
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Quite the opposite for BMW the 5er will still be a profitable car , even more profitable than the current F10 but it will weigh less than the next E-Klasse model and will utilise BMW developed CFRP in the heaviest points of the car.
BMW have been able to align profitability along with making the 5er a better , lighter and superior car. And what better time to announce this on the 100th year anniversary of BMW in 2016.
This render is interesting because it is the first one that actually begins to illustrate the more chiseled front facia of the new 5er. And whilst it is not exactly 100% accurate. It shows the basic elements of the new cars front end.
The new 5er will also be offered with BMW Laser-Light technology as an option.