Quote:
Originally Posted by SCOTT26
How this is important regards an industry rumour at the Geneva Autoshow regarding the next Mercedes-Benz E-Klasse which they were considering to sacrifice its profitability in order for a lightweight CFRP structure like the BMW i3.
For them to do that they need to have a car like the i3 in production now and they do not , they are not even at that level of producing volume CFRP and they need the E-Klasse's profitability.
|
Are you implying that Mercedes is willing to sacrifice profits in order to make a better car, whereas BMW is willing to sacrifice making a better car in order to make more profit?