|
To be truthful, I'm kinda on the fence as to whether a dealer has the right to charge MSRP plus a markup on cars that are in demand.
Afterall, MSRP is the manufacturer's suggested retail price. If a dealer reduces prices to move slow selling cars, why is it not appropriate for a dealer to charge a markup for in demand cars.
Isn't it reasonable for demand to determine what the right price is? I get the impression that a decent percentage of 1 series buyers could probably afford a more expensive car, if they wanted to.
If one of these guys decides that he's willing to drop another $7k to be one of the few that gets delivery of the first year's production run, I really don't see what the big deal is.
When I was looking at a Camaro last year, those were going for $10 to $15 K over MSRP.
Just my 2 cents.
I'd welcome someone else's perspective on what fair and whats not fair.
Martin
|