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I have an X3 M Sport that my fiancee drives and is my winter car. It has the M badge on the running boards and the steering wheel. Doesn't really bother me, considering my other car is an M4. Her car is also plenty quick with the 35i engine in it.
Having said that, there are a lot of M badges plastered on misc. BMW cars around Chicago. I find it very annoying. We would never put an M badge on the X3 beyond what came from the factory.
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