The infotainment system, including the 1-8 presets has me committed to BMW Corp products.
The way the rear seats fold very flat and even with the trunk floor.
The trunk space. A lot of vehicles can't fit a fully-loaded bag of golf clubs across the rear of the trunk. The F30 can because of the pockets provided behind the rear wheels. Even a lot of SUVs can't pull this off.
The balance of the engineering. After spending a lot of time on track in several BMWs, I'm always impressed how the stock suspension, brakes, and engine seem to reach their capacity relatively evenly.
The effortless highway cruising. My F30 loves the highway. The car goes from 75 to 100 mph so quickly and easily it can get felonious in short order. I could drive all day at 120 mph if I was allowed. So stable at speed.
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